Margaret Atwood Essay Example for Free

Margaret Atwood Essay Margaret Atwood once composed Does women's activist mean a huge upsetting individual wholl yell at you or somebody who accepts ladies are people. To me its the last mentioned, so I join. This plainly shows Atwood accepts that women's liberation isn't tied in with delineating a lady as a solid and macho character however a genuine one with splendid attributes and a few blemishes. Felines Eye, one of Atwoods acclaimed books, is particularly a women's activist novel that shows two various types of ladies in the public eye. The first being the characteristically conventional lady, who is powerless and accommodating to man. She represents this kind of lady through her minor characters Ms. Smeath and Susie, both of whom play frail and conventional ladies who face disaster throughout everyday life. Her subsequent kind is the gallant and women's activist character that while being excellent and solid has some human shortcomings. She presents this with two whimsical heroes Elaine Risley and Cordelia. She delineates Elaine and Cordelia as two intense yet uncertain ladies who battle to make their interesting personality in the general public. During the time span of the book (1940-1980), society was very male ruled particularly its abstract part. The greater part of the acclaimed writers were male and the vast majority of the exceptionally respected books were written in a bullheaded way, delineating ladies as feeble, defenseless, traitorous, immaterial and extremist. Then again, men were depicted as chivalrous, excessively solid, and immaculate in each sense. Women's activist books, all through this time, were books that depicted ladies as the legend and heroes as opposed to as ladies. Atwoods Cats Eye, be that as it may, varied from the normal women's activist books as it showed the ladies as praiseworthy champions who were solid and pleased however defective. This carried a practical touch to the characters as perusers had the option to comprehend them better as they appeared to be progressively humanlike with qualities and shortcomings. Margaret Atwood astutely demonstrates her book remarkably women's activist through her depiction of characters as she investigates the battles of double degree of ladies in the public arena; the cliché and defenseless lady and the solid and unpredictable women's activist. Ms. Smeath is first presented as a lady with a feeble heart and somebody who needs steady rest because of her ailment. As of now, perusers feel sorry for her and have a psychological picture of a feeble and slight mother who needs assistance. Conversely, if a novel of a similar period were to portray a man with a similar condition, he would be appeared as somebody who is inside solid and regardless of his physical disease, he would be battling to spare himself. This is an away from of the misogynist perspectives on society during that time. Through the depiction of her physical appearance, one can see that Ms Smeath accepts that ladies should dress in a plain and traditionalist manner. She is appeared as wearing print housedresses which are particularly droopy around the chest and Oxfords-which are plain cowhide shoes. She additionally doesn't wear make-up or make extravagant hairdos and is seen to be severe, straight and upstanding. This impression of her is later demonstrated valid as Atwood portrays her as somebody who doesnt giggle, goes to chapel consistently and doesn't represent things she doesn't care for like the time she was informed that Carols mother and father dozed on two distinct beds. Mrs. Smeath isn't care for Mrs. Campbell. For example, she has no twin sets and perspectives them with hatred. I know this in light of the fact that once, when Carol was boasting about her moms twin sets, Mrs. Smeath said Is that along these lines, not as an inquiry however as a method of making Carol shut up. In the novel, Mrs. Smeath is portrayed as an extremist mother who accepts that Elaine has the right to be rebuffed by God since she originates from a family that isn't as strict as the Smeaths. Its Gods discipline, says Mrs. Smeath. It teaches her a thing or two. This gives her high-confidence and her conviction of prevalence over others. Mrs. Smeath speaks to the dull and insidiousness side of ladies in the public eye during that timeframe. Another cliché lady, delicate and exposed, is introduced as Susie, a kindred cohort of Elaines in night school. Susie is viewed as somebody who puts on a great deal of make-up and gems, wears skin-tight garments, and has a calm voice. To Elaine, she is only a phony and idiotic young lady whos simply wasting time in class. Elaine additionally associates Susie with having an unsanctioned romance with their specialty instructor Mr. Joseph Hrbik, as she is the one in particular who stands up for him when the remainder of the class insults him. Before all else, Elaine imagines that Susie is unequipped for affection as she is excessively shallow; another generalization of ladies in that society, she accepts that Susie is simply playing with Mr. Hrbiks affections for individual advantage. Susie herself is unequipped for affection, shes excessively shallow, I think about her as the cognizant one, the one in charge: shes playing with him Susie speaks to the opposite side of the cliché lady in the public eye something contrary to Mrs. Smeath. She is viewed as a dependant individual as she is by all accounts in wonder of Mr. Hrbik consistently. Another evidence of this is the opportunity Susie arrives to visit Elaine one final time in Swiss Chalet. Have you seen Josef? she inquired. I lied not well No for what reason would I? I just idea you may know where he was, she said. This shows not exclusively is Susie mindful that Elaine and Josef are engaging in extramarital relations; she can fail to address it, as she is excessively reliant on Josef. This likewise demonstrates her to be feeble and with a low confidence. Nonetheless, Elaine later finds that Susie was in certainty pregnant and realized that Josef would decline to wed her thus she chooses to prematurely end the child herself. This gives her vulnerability, as she can't safeguard herself against the torment of Josef leaving her. Indeed, even in her most fragile second, the time she was in the rescue vehicle she begs Elaine not to tell Josef. Together, Mrs. Smeath and Susie speak to the generalization of ladies as either malicious and dim or powerless and helpless in the public eye at that timeframe. Then again are Atwoods two extraordinarily women's activist characters Cordelia and Elaine. Cordelia and Elaine speak to the truth of ladies as opposed to the alleged jobs spoke to by Mrs. Smeath and Grace. Cordelia speaks to an exceptionally solid yet defrauded lady of society and Elaine is the strange focal character that is an extremely enthusiastic and gifted with a horrible youth, which impacts as long as she can remember. Cordelia is first presented in the start of the novel in one of Elaines first recollections. Immediately, the peruser gets the impression of a renegade when the account voice says, Were impenetrable, we glitter, and we are thirteen. Through the manner in which they express their preferences, and the force they thought they had, one can undoubtedly make out they are women's activists. Atwood utilizes imagery when she composes Cordelia sits with indifference, prodding me with her elbow once in a while, gazing vacantly at the others with her dim green eyes, hazy and flashing metal. This represents Cordelias eyes as cold and sharp as metal to show Cordelias disposition towards others. Cordelia has numerous attributes fit for a courageous woman for instance her external self-assurance she introduces herself in a very certain way in spite of her genuine emotions inside. Her autonomy she is never dependant on anybody to control her and notwithstanding having two sisters and mother to admire, she lives her own specific manner practically attempting to make her own place, her own character on the planet. Her knowledge she got elevated to a higher evaluation in spite of being more youthful than the rest. Her solidarity to become what she needs and not what the general public needs her to be. Also, her administration abilities, which despite the fact that utilized wrongly, were sufficiently amazing to guarantee she was consistently pioneer. Be that as it may, Cordelia has some undeniable shortcomings her family. All through the book, Cordelia shows that she has a specific inconvenience with her family, particularly her dad who beat her-and her sisters who were the ideal young ladies in this manner, making a ton of weight for Cordelia to progress nicely. Be that as it may, regardless of how well Cordelia did, her father gave no consideration to her. She later on uncovers to Elaine that as a youngster she would swallow mercury so she wouldnt need to go to class, and she would dive openings in her yard so she could be sheltered in them and how she used to get into a great deal of issue with her father and that she despised moving to the new house since she didnt have any old buddies aside from Elaine. At that point, perusers see the wrecked and shrouded youngster behind the hard and cold outside. Perusers see a little youngster who has been a casualty to numerous weights and duties. Another occasion of this is when Perdi s ays to Cordelia Pull up your socks, Cordelia, or youll fail your year once more. You recognize what Daddy said last time. Cordelia flushes and doesnt react. This shows Cordelias dread of frustrating her father and again perusers see this little youngster simply stuck in brutal and cold world, needing to come out, however never given the opportunity. Another shortcoming of Cordelia is her confidence, which is low. When Elaine and Cordelia are in secondary school, Elaine figures out how to get more consideration from folks than Cordelia as Cordelia seems to be a phony individual to most folks since she does not have the self-assurance to carry on normally. One more case of this is when Cordelia looses her activity and attempts to execute herself at home and gets sent to a psychological clinic. Perusers can make an association among Susie and Cordelia, as both in a tough situation depended on self-hurt. What's more, this demonstrates the validity of Cordelias character as she has qualities of a saint and shortcoming of the female generalization, which structure her character both amazing and defenseless Elaine Risley, the primary unusual hero of the book when previously presented, is an effective multi year old painter back in Toronto (her old neighborhood) to do a show. She is first observed as an uncertain lady with a tormenting past yet as the book advances one can completely acknowledge Elaines he

Communication Skills Advertisement

Question: Examine about theCommunication Skillsfor Advertisement. Answer: Presentation Commercial is the type of advertising correspondence towards advancing the items and administrations to the clients. Nonetheless, may clients are presently urged to peruse online surveys before buying any item or administration. This investigation will analyze the impact of organization promotion and online surveys on purchaser buying choice. In addition, the examination will choose five comment on book references like diary, magazine and site towards looking at organization notice and online surveys. Conversation Chen, M. 2016. Can two-sided messages increment the supportiveness of online reviews?.Online Information Review, 40(3), pp.316-332. This diary article has underlined on the advantages of two side messages of online audits for the clients. In online survey framework, alongside getting the highlights and advantages of the items and administration, the clients can likewise get the genuine encounter of the items and administration. According to Chen (2016), the client created substance hold more obvious data than the organization produced content, as the clients have no intension to lie about the items or administrations. Then again, todays buyers have an idea that organization ad regularly contains one-sided data basically for spurring clients towards buying its items or administrations. Thus, the purchasers accept more on online audit for getting the genuine quality and adequacy of the items and administrations. Tsao, W. 2014, Which sort of online survey is progressively convincing? The impact of purchaser audits and pundit evaluations on moviegoers,Electronic Commerce Research,vol. 14, no. 4, pp. 559-583. Purchaser purchasing conduct has changed drastically throughout the most recent twenty years. Associations are not just limited inside essentially making alluring ad for drawing in the clients. With an intension to get further information about purchaser buying conduct, the associations are giving the alternatives of online survey for their items and administration. Tsao (2014) called attention to that online audits are increasingly compelling on shoppers towards molding their demeanor and conduct about the items. The viability of correspondence in online survey is amazing to convince purchaser purchasing choice than the custom organization ads. Also, in online audit, clients can pass judgment and assess the items and administrations dependent on commonsense encounters. Then again, organization commercials simply give a review of the item and administration highlights. Thus, purchasers are bound to have faith in online audits than organization notices. Tseng, C., Kuo, H. furthermore, Chen, J. 2014. Do Types of Virtual Community Matter for the Effects of online Advertisement and Electronic Words of Mouth?.Marketing Review (Xing Xiao Ping Lun), 11(1), pp.028-050. Todays clients are increasingly disposed to share their experience, thoughts and information about the items or administrations, which they use in their every day life. Organization promotions are progressively alluring towards drawing in the clients through featuring the great highlights of the items and administrations. The clients may not get the genuine encounter with the items administration through organization promotion. Consequently, todays clients are very little pulled in towards the organization notice. Then again, virtual network of clients is framed through online audits about the results of administrations. This virtual network can get commonsense and genuine encounters of their pre-owned items and administrations (Tseng, Kuo and Chen 2014). Subsequently, clients are high urged to see online audits before buying any new items and administrations. In any case, this diary article isn't a lot of later and dependable on looking at the two factors as far as alluring customer buying conduct. Henceforth, this article would not be suitable to use to settle on the announcement. Britt, P. 2017,Customer Reviews Require the Right Response, Information Today, Inc, Medford. This magazine article features on the realities that todays clients don't just depend on organization promotion, estimating system and advertising materials of organization. Buyers are increasingly dependent on the data, which they see on outsider survey locales. According to Britt (2017), 90% customers read the online survey before buying the items or administration. 88% customers trust on online surveys than the other promotion procedure of the organization. In online audit, alongside the positive destinations, the clients can likewise get a thought of the escape clauses living inside the items and administrations. Then again, organization notice is basically uneven and keeps away from the exhibiting the negative sides of the items and administrations. Thus, purchasers accept more on online surveys than on organization commercials. Accc.gov.au. 2017.Managing on the web audits. [online] Available at: https://www.accc.gov.au/business/publicizing advancing your-business/overseeing on the web surveys. According to Accc.gov.au ( 2017), online surveys give additional data to the clients, which depends on the genuine experience of the items and administrations. Then again, organization commercial does consistently give real data in regards to the items. In addition, through online surveys, the clients can get autonomous and real data in regards to the particular items or administrations. Then again, while contrasting and the ads, online surveys can give individual experience about the items and administrations. Thus, the clients can confide in more on online audits than on organization promotions. Rundown While finishing up all the explain book indices, it very well may be said that clients are more disposed to accept on online audits than on organization commercials. Organization ads basically give the review and great sides about the items and administrations. Then again, online audits give authentic data in regards to the item experience. Thus, the clients can get solid thoughts regarding the items and administrations before buying them. Reference List Accc.gov.au. 2017.Managing on the web surveys. [online] Available at: https://www.accc.gov.au/business/publicizing advancing your-business/overseeing on the web audits. Britt, P. 2017,Customer Reviews Require the Right Response, Information Today, Inc, Medford. Chen, M. 2016. Can two-sided messages increment the accommodation of online reviews?.Online Information Review, 40(3), pp.316-332. Tsao, W. 2014, Which sort of online audit is increasingly influential? The impact of buyer audits and pundit evaluations on moviegoers,Electronic Commerce Research,vol. 14, no. 4, pp. 559-583. Tseng, C., Kuo, H. what's more, Chen, J. 2014. Do Types of Virtual Community Matter for the Effects of online Advertisement and Electronic Words of Mouth?.Marketing Review (Xing Xiao Ping Lun), 11(1), pp.028-050.

Florida V Riley Case Brief Essay

Lawful Citation: 488 U. S. 445, 109 S. Ct. 693, 102 L. Ed. 2d. 835 (1989) Procedural History: The respondent, Michael A. Riley, was accused of ownership of pot under Florida law. The path court conceded his movement to smother; the Court of Appeals turned around however guaranteed the case to the Florida Supreme Court, which dismissed the choice of the Court of Appeals and reestablished the path court’s concealment request. The Supreme Court allowed a writ of certiorari for Florida to survey the choice of the Supreme Court of Florida. Question: Is reconnaissance of the inside of the somewhat canvassed nursery in a private lawn from a vantage purpose of a helicopter found 400 feet over the nursery comprises as a ‘search,’ for which a warrant is required under the Fourth Amendment and Article I, Section 12 of Florida Constitution? Realities: For this situation, the Pasco County Sheriff’s office got a mysterious tip that pot was being developed on the respondent’s property. At the point when the exploring official found that he couldn't see the substance of the green house by the street. All he had the option to see was a wire fence encompassing the manufactured home and the nursery with a â€Å"DO NOT ENTER† sign posted on the property. He at that point hovered twice over the respondent’s property in a helicopter at the tallness of 400 feet. With his unaided eye, he had the option to see through the openings in the rooftop, since there had been two missing boards, and distinguish what he thought was maryjane developing in the structure. A warrant was later acquired dependent on these perceptions, proceeding with the pursuit uncovered cannabis developing in the nursery. Which lead, the respondent, Michael A. Riley, to be accused of ownership of cannabis under the Florida law. Choice: No. The reconnaissance of the inside of the in part shrouded nursery in a private terrace from a vantage purpose of a helicopter found 400 feet over the nursery doesn't establishes as a ‘search’ for which a warrant is required under the Fourth Amendment and Article I, Section 12 of Florida Constitution since helicopters are not limited by the lower furthest reaches of safe airspace permitted to different airplanes. Any individual from general society could have legitimately have been flying over Riley’s property in a helicopter at the height of 400 feet and could have watched Riley’s nursery. Nothing suggested that the helicopter meddled with respondent’s typical utilization of the nursery or different pieces of the curtilage. Hence, the police didn't damage his Fourth Amendment, right to security. Judgment: Reversed Principle of Law: The explanation the court saved the choice of the Supreme Court of Florida is on the grounds that there is nothing in the records that recommend the helicopters flying at 400 feet are adequately uncommon in this nation to lead substance to respondents guarantee that he sensibly foreseen that his nursery would not be dependent upon perception from that elevation.

Direct Democracy is a Pipe-Dream Essay - 825 Words

Direct Democracy is a Pipe-Dream (Essay Sample) Content: DIRECT DEMOCRACY IS A PIPE-DREAM. IT SOUNDS GOOD, BUT IT WILL NEVER WORK'By students nameCourse code +nameProfessors nameUniversity nameCity, stateDirect democracy is a pipe-dream. It sounds good, but it will never work'Direct democracy refers to a government that is said to be by people for the people. In this government, people make decisions for themselves rather than the representatives coming up with the decisions. There are people who argue out that democracy empowers in the sense that it enables people to have control over their lives where they join hands with others with an aim of changing the way its works. One clear fact with democracy is that is requires one to be accountable. Therefore, by considering what direct democracy advocates for it is clear that it is a is a pipe-dream. It sounds good, but it can never work. The points below are clear evidence to then argument given aboveThe representatives of democracy in a government that supports direct democra cy can only be able to stand for the will of the large voting bloc with unreliable degrees. This type of government is not likely to work out well beyond a small community. In small communities every person is aware, and discourse that is legitimate has a likelihood of being made within a setting that everyone holds the same context to view a certain issue from. In a wider scale direct government gives people power to vote for things that they do not understand which is instead directed to all sorts of fun. In this case fun means the oppression the minority groups are likely to experience in this kind of government. The most genuine political views in this case are steered by the idea that every person in the society should receive treatments as a person with the right to a life that is full of happiness. Therefore if the system of direct democracy can not be able to provide this to its people it should be thrown out entirely. Direct democracy gives all of its power to the majority meaning that it would be very difficult to pass on important aspects of the government that enables a state to grow and develop. One thing to note is that the minorities are not protected by representative voting, but fundamental rights that are essential to the qualified majority. Some other facts that make direct democracy remain as a dream includes; increase in cost of running government whereby aspects such as referendums would increase. There is a group of people who would become more politically active compared to others. Finally, the decision made by people will be prone to government and media attempts to influence them either way.Annota... Direct Democracy is a Pipe-Dream Essay - 825 Words Direct Democracy is a Pipe-Dream (Essay Sample) Content: DIRECT DEMOCRACY IS A PIPE-DREAM. IT SOUNDS GOOD, BUT IT WILL NEVER WORK'By students nameCourse code +nameProfessors nameUniversity nameCity, stateDirect democracy is a pipe-dream. It sounds good, but it will never work'Direct democracy refers to a government that is said to be by people for the people. In this government, people make decisions for themselves rather than the representatives coming up with the decisions. There are people who argue out that democracy empowers in the sense that it enables people to have control over their lives where they join hands with others with an aim of changing the way its works. One clear fact with democracy is that is requires one to be accountable. Therefore, by considering what direct democracy advocates for it is clear that it is a is a pipe-dream. It sounds good, but it can never work. The points below are clear evidence to then argument given aboveThe representatives of democracy in a government that supports direct democra cy can only be able to stand for the will of the large voting bloc with unreliable degrees. This type of government is not likely to work out well beyond a small community. In small communities every person is aware, and discourse that is legitimate has a likelihood of being made within a setting that everyone holds the same context to view a certain issue from. In a wider scale direct government gives people power to vote for things that they do not understand which is instead directed to all sorts of fun. In this case fun means the oppression the minority groups are likely to experience in this kind of government. The most genuine political views in this case are steered by the idea that every person in the society should receive treatments as a person with the right to a life that is full of happiness. Therefore if the system of direct democracy can not be able to provide this to its people it should be thrown out entirely. Direct democracy gives all of its power to the majority meaning that it would be very difficult to pass on important aspects of the government that enables a state to grow and develop. One thing to note is that the minorities are not protected by representative voting, but fundamental rights that are essential to the qualified majority. Some other facts that make direct democracy remain as a dream includes; increase in cost of running government whereby aspects such as referendums would increase. There is a group of people who would become more politically active compared to others. Finally, the decision made by people will be prone to government and media attempts to influence them either way.Annota...

Confucianism Morality and Confucius - 1356 Words

Explain Confucius’s diagnosis of the problem(s) of human nature. What is his prescription? Do you think it’s a good one? If you agree, explain why? After studying the Confucius theory of human nature, my outlook and view on many things have either been changed or at least question. I am left to wonder how being born into this belief system may impact an individual views of themselves, and the world around them. Overall Confucianism is a very practical belief system. Confucius seemed very optimistic about humans, in that the species could be improved if they trusted his knowledge. He offered explanations for the problems in the world, all of the unjust burdens and the suffering. Confucius answered these questions by diagnosing five flaws†¦show more content†¦Confucius emphasized this education. Basically, if we are not aware of humanity’s perfect models, we would lack the ability, and perhaps the motive to become one. Benevolence is not practiced among humans was the finial flaw Confucius diagnosed. People are not compassionate or empathic to others as they should be. And therefore society writhes. Confucius suggested a very important rule: â€Å"A benevolent man helps others to take their stand in so far as he himself wishes to take his stand.† Essentially, we must do to others as we would want done ourselves, or the negative form; do not do to others what we would not want done to ourselves. Once again, the self-discipline principle shines through. Confucius was confident these principles would diminish much of the pain in the world. Although I do not agree with all aspects of the Confucian theories of human nature, I do tend to agree generally with the diagnoses on what’s wrong with us. Firstly there is no doubt humans tend to be selfish, have a lack of respect for family and people of higher authority, and â€Å"roles† are often not followed , in turn affecting society. For example, in my opinion much like Confucius’s, a mother should be nurture, a care giver to her child, putting the child before herself. Often we hear about mothers who will put partying, drinking, drug use and dating before their child. This example not only demonstrates the selfishness flaw diagnosed in individuals, but also the lack followingShow MoreRelatedExposing The Weakness Of Confucianism1604 Words   |  7 Pages Exposing the Weakness in Confucianism Confucianism, often mistaken as a religion, is a philosophical system that helped shaped society during Ancient China from 551-479 B.C. A Chinese philosopher named Confucius developed the idea in hopes of eliminating China’s problem of disorder in society. The ideology of Confucianism helped Ancient China build a foundation to establish institution and social order. Confucius intent was to create social harmony in society, and in order achieve social harmony;Read MoreConfucianism : Religion Or Philosophy? 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Internship Experience Customer Tech Support Essay

Customer Technical Support Experience with InterTech Introduction I am very grateful that I have achieved a portion of my goals before I am too old. It was the year 2001-2004; I was enrolled and studying to be a computer technician at Western Nebraska Community College. I learned how to troubleshoot computers; program websites, and work in a database program. As I graduated for the first time at Western Nebraska Community College as a Computer Technician in May 2004, I was persuaded to continue my education by my family and friends and now currently continuing on with Chadron Stage College working towards my Bachelors degree where I am currently earning Internship credits working at InterTECH corporation. Within high-tech†¦show more content†¦When InterTech provides service to their customers, they order all of the necessary equipment and bring it to their labs to be configured, installed and tested prior to shipping it to the clients. Their technicians knowledge of their server platforms and their installation is second to n one. When its ready, InterTech ships it to the customers, and then they schedule the installation of the clients equipment in their cable headend. When they leave the site of the client, the clients first subscribers are operational. During the installation process, InterTech technicians take the time to provide hands-on training for the clients and their technical staff. When the installation is complete, the clients questions have been answered and they are ready to continue to install Internet to customers. InterTech doesnt leave the customer just like that. That is were us, the technical support representatives, come into action. We are as close as your phone to continue to help you with any issues that may arise including installation problems that may arise for your clients technical staff. We, the tech support staff are the ones who further teach the clients in using the product. 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Brand Management Multinational Technology Company

Question: Discuss about theBrand Management for Multinational Technology Company. Answer: Introduction In this study, we will learn about brand management and its importance to the organization like apple Inc. it is initiated with a deep knowledge of the word brand. It is started with the development of the promise, making that promise and also to maintain that promise. It also defines the position, delivery, quality, quantity, and image of the company. It is not much only the companies have to learn an art to create and sustain the brand. It helps to make the customers committed to the business. A strong brand image also helps to differentiate the product form all the products in the market. It can be possible when the companies are able to manage their tangible an intangible assets and use them properly. If we talk about products then the tangible assets includes price, packaging, products, etc. but services are termed a intangible assets that comprises of the quality of services, connections, trust, emotions, etc. About the Company Apple inc. is an American company that is multinational technology company and headquartered in Cupertino, California. It is specialized in designing, developing and selling customer products like electric machines, soft wares, and many other online services. This company was founded by the Steve Jobs, Steve wozniak and one more Ronald Wayne the year of 1976 s that they can sell and develop personal computers (MacInnis, Park and Priester, 2009). The company was incorporated as apple computer, Inc. in the year of 1977. The products that is hardware in nature are iPhone, iPad tablets, smart phones, personal computer Mac, iPod portable media player, the Apple smart watch, the Apple TV media digital player, etc. there are many software of apple that helps customers in easy handling of apple products like Mac sound iOS operating systems of apple, iTunes media player. The web browser of safari, the apple iLife, iWork, etc are the creativity apps. Brand Awareness Brand awareness is termed as likelihood by the customers so that they can recognize the presence and existence of the products and services of the company. Brand awareness is very relevant as it is one of the key successes in the promotion of the product. It becomes more relevant when there is any new product launches into the market. It is also very important when a company wants to create a differentiation in their products from the existing products. It can be created by business effective social media services like TV, twitter, Facebook, instragram, magazines, radio, etc. it is also created through the awareness by using traditional advertising. Sometimes it is also used through sponsorship (Helm and Jones, 2010). Points of Parity It refers to the point of difference that is related to the factors of the services and goods that help an organization to establish the differentiation. The apple Inc has very unique products and the designs of this brand is also different form the other brands (Paul and He, 2012). The company is using proper business and marketing strategy to establish the b rand differentiation. They have recently launched an iPhone 7 which is of black and gold color that is one type of point for parity for apple Inc (Lashinsky, 2012). Brand Elements for Apple Brand elements of any products refers to its brand identity, name of the brand, the logos of the brand and its symbols, celebrity, athlete and characters endorsed in the brand, the slogans used by the band, jingles, packaging of the products, etc. (Grady, 2009). In this way apple is using an effective use of elements of the brand. The logo of the apple inc. is an apple which is half bite. There is a unique ringtone which is only found in apple phones. The tagline of apple is "think different which depicts the special features of apple. They have launched many colors that make the iPhone very unique (Heracleous, 2013). 4 Ps of Apple Product- Many portable computers like Mac computers Mac book, iMac, pro, Mac air, mini, Xserve, Macbook They have many servers like- Xserve, Macos, Xsa, Xser, and Mobleme. Accessories- Keyboard, Magicmouse, led cinema display Wi-Fi based stationsinclusing airport express, airport extreme, time capsule Developer- developer connections, iPhone program and airport extreme IPods iPhones iTunes Peripheral products and services like- storage devices, printers, cameras, digital cameras, etc. Price- It is one brand in which there is no competition for the price. It does not compromise with the price of the products. After some starting launches, the company reduces the price of their products. The apple Inc generally uses premium pricing and skimming techniques of pricing (Haig, 2004). Place- The headquarters of apple Inc is located in Cupertino, California. The consultants of apple is comprising of a networks that includes service from professionals, personal service providers, technology consultants who are specialize in apple, third party solutions, etc. they are the technicians who are certified who have competed their training under apple and they also give services related to repair, etc. (Lloyd and Cheah, 2015). Promotion- They provide free shipping for the orders of more than $ 50 and also offer iTunes to its customers. It gives a rebate price of $ 100 when a customers purchases a Mac or any printer form apple store. They give some school offers to its school going customers. The consultant websites of apple help in searching of any tool (Burmann and Zeplin, 2005). Brand Extension and Brand Leveraging Brand extension and brand leveraging are the process through which a brand that already exists can extend their brand to the new markets by using new techniques or by launching of new products services either relate to the existing products or fresh products. Brand leverage is one of the cheapest way by which a new brand can be created by using ne raw material and techniques (Woodside, Megehee and Ogle, 2009). If we talk about brand extension that it means to use the current brand image of the sale of new products and services (Banerjee, 2007). Conclusion At last we can conclude that brand image and management of the same plays a vital role in the marketing of the products and services. It is very relevant for the companies not only for small but also for the big companies to properly management of the brand promotional techniques and approaches in their orgnaistaion as it helps to differentiate the products from the other products of the market. Once a brand is famous then it does not remain the part of the company but it becomes the brand of the customers. They become habitual and familiar of that particular brand. In this way, we can understand the importance of brand management for the apple Inc and its products. References Banerjee, S. (2007). Strategic Brand-Culture Fit: A conceptual framework for brand management. J Brand Manag, 15(5), pp.312-321. Burmann, C. and Zeplin, S. (2005). Building brand commitment: A behavioural approach to internal brand management. J Brand Manag, 12(4), pp.279-300. Helm, C. and Jones, R. (2010). Brand governance: The New Agenda in brand management. J Brand Manag, 17(8), pp.545-547. Heracleous, L. (2013). Quantum Strategy at Apple Inc. Organizational Dynamics, 42(2), pp.92-99. Lloyd, J. and Cheah, I. (2015). Consumer's Need for Subtle Branding. GFMC, 1(2), pp.52-56. MacInnis, D., Park, C. and Priester, J. (2009). Handbook of brand relationships. Armonk, N.Y.: M.E. Sharpe. In-text: Your Bibliography: Paul, C. and He, L. (2012). Store brand image design =. Shenyan Shi: Liaoning Science Technology Press. In-text: Your Bibliography: Woodside, A., Megehee, C. and Ogle, A. (2009). Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research. Bingley: Emerald.

Summary of Post-Structuralism free essay sample

For example: the word ‘red’ may have a completely different meaning in the words ‘red rose’, which means ‘love’ while in traffic lights, red means ‘stop’. The red of traffic lights, then carries the ‘traces’ of amber and green within it, and is not pure red (2008: 97). * The ‘present’ of a word we speak is therefore not the true present, which forever eludes language: ‘spacing’ and ‘temporization’ intervene. Derrida captures this in a self-coined term, differance that contains both the idea of difference and the process of deferral of meaning. Derrida destabilizes the relationship between signifier and signified. The signifier or the word we hear or read – is of course stable enough, but what it signifies – the signified – is according to Derrida subject to an inherent instability (Bertens, 2008: 98). Assumptions of Post-Structuralism Derridean Deconstruction * It begins with and emphatically affirms Saussure’s decree that language is a system based on differences. Derrida agrees with Saussure that one can know the meaning of signifiers through and because of their relationships and their differences among themselves. We will write a custom essay sample on Summary of Post-Structuralism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page * However, different from Saussure, Derrida also applies the reasoning to the signified. Like the signifier, the signified (or concept) can also be known only through its relationships and its differences among other signifieds. In this case, Derrida sets forth some assumptions: Transcendental Signified * Derrida asserts that the entire history of Western metaphysics is founded upon a classic, fundamental error: the searching for a transcendental signified, or an external point of reference on which one may build a concept or philosophy * Once found, this transcendental signified would provide ultimate meaning, being the origin of origins, and provide a â€Å"reassuring end to the reference from sign to sign. * The transcendental signified would have to be understood without being compared to other signifieds or signifiers. Logocentrism * According to Derrida, Western metaphysics has invented a variety of terms that function as centers: God, reason, origin, being, essence, truth, humanity, beginning, self, to name a few. Each can operate as a concept that is self-suffic ient and self-originating and can serve as a transcendental signified. * Derrida names this Western proclivity for desiring a center as logocentrism: or the belief that there is an ultimate reality or center of truth that can serve as the basis for all our thoughts and actions. To decenter any transcendental signified is to be caught up in the terminology that allows that centering concept to operate. For example, if the concept man functions as the center and one then â€Å"discover† woman, he places in motion a binary operation: man and woman. By decentering and questioning the man, he causes woman to become the new center. By questioning the old center, he establishes a new one. Binary Oppositions * Since the establishing of one center of unity means to decenter another, Derrida assumes that Western metaphysics is based on a system of binary oppositions. The philosophy holds that in each of these binary oppositions, one concept is superior and defines itself by its opposit e or inferior center. For example, one knows boy because he knows girl; one knows tidy because he knows messy. Phonocentrism * In the binary oppositions, one element will always be in a superior position, or privileged, whereas the other becomes inferior, or unprivileged. For example: man/woman, human/animal, soul/body, employer/servant, etc. even in speech/writing. This privileging of speech over writing is called phonocentrism. * Speech implies presence, while writing signifies absence. Since phonocentrism is based on the assumption that speech conveys the meaning or direct ideas of a speaker better that writing, phonocentrism assumes a logocentric way of thinking. Methodology of Post-Structuralism The Structuralist seeks: Parallels/Echoes Balances Reflections/Repetitions Symmetry Contrasts Patterns Effect: To show textual unity and coherence The Post-structuralist seeks: Contradictions/Paradoxes Shifts/Breaks in: Tone, viewpoint, tense, time, person, attitude, conflicts, absences/omissions, linguistic quirks, aporia Effect: To show textual disunity (Peter Barry, 1995)

Rhythm In William Blakes London

Rhythm In William Blakes London Rhythm In William Blake's Poem "London"Rhythm, in a most basic sense, is a pattern of recurring sounds in the different syllables of words. Rhythm acts as a kind of "invisible framework" to poetry as it can only be heard and cannot be seen. George Puttenham describes the effect of rhythm as "(Something) to inveigle and appasionate the mind" (Mason and Nims 201), which succeeds in demonstrating the essence of rhythms role in poetry.William Blake's poem entitled, "London" uses rhythm to reinforce the ideas conveyed in the poem by employing diction that mimics the confined and restricted feeling conveyed by the bleakness in the streets of London. Beginning with the poems title, we expect a poem to be descriptive or a reminiscence of a particular time or place. The word "London" traditionally evokes images of Buckingham Palace or the royal family, yet Blake's poem makes no mention of either of these images and instead draws attention to the nuances in connotation.English: One of William Blake's watercolour illust...In this case, Blake focuses on the bleak quality of life in London rather than the great palace or the elite royalty."London" was written in 1794, during the time of the French Revolution. The revolution led to political panic, causing authorities in England to muffle various freedoms that had been afforded to its citizens, which ultimately created a country of strict regulations and increasing unhappiness.Blake's poem does not turn its back on the blackened streets of London, but instead guides us through the midnight streets, all the while painting the picture of a dark and dirty London. As the speaker wanders through the streets, he takes note of the frailty and grief that he sees in the faces of the people that he meets. He...

Ethics Essay Example | Topics and Well Written Essays - 1250 words - 5

Ethics - Essay Example The public expects professionalism and ethical conduct from those in the criminal justice system. The discipline of ethics focuses on the issue of what comprises appropriate or inappropriate behavior. A prominent specialist on ethics, Dr. Sam S. Souryal, gives a specific definition of ethics for corrections officers (Cronkhite, 2013, 304): Ethics has come to mean behaviors as they relate to a profession. Thus, there are medical ethics, legal ethics, and correctional ethics. All corrections professionals must follow basic ethical guidelines. Ethics boils down to making a choice between right and wrong, and doing what is right. In general, you can use your conscience as a guide. If you use sound reasoning, act in good faith, do your job fairly and honestly, respect the rights of others, and follow the rules and regulations of the agency, you will avoid most ethical problems. As argued by Whisenand (2005 as cited in Cronkhite, 2013, 304), ethics in the criminal justice system involves m oral obligations and how individuals should act with regard to both objectives and behavior. The criminal justice system is an inherently service-oriented field that assesses its people and behavior merely in terms of the actual exercise of power and the realization of objectives. Codes of Ethics and Ethical Dilemmas Therefore, codes of ethics fulfill two main functions. First, they serve as ethical or moral rules for those working in criminal justice. They lay down moral responsibilities that must be fulfilled and moral features that must be followed. Moreover, codes of ethics establish rules of professionalism vital to the organization’s interests (Chipman, 2000). The purpose of such rules is to hold the professionals accountable to the utmost performance level and encourage them to be committed to the rules of integrity, loyalty, and obligation. Second, codes of ethics establish professionalism in the criminal justice system. When employees abide by a code of ethics, the o utcome is a setting favorable for excellence. Employees know how to carry out their duties without too much supervision. They feel a sense of commitment and fulfillment in their work. They behave with respect and acceptance toward one another and in relationship to their fellow workers and clients (Chipman, 2000). They are capable of surpassing ‘petty behaviors’ like backstabbing, distrust, and envy and learn to avoid and detest inappropriate behaviors like favoritism, prejudice, and insensitivity. All codes of ethics aim at promoting two major qualities, namely, professionalism and public service. These are natural virtues, essential and fixed (Pollock, 2011). Without these codes of ethics, an organization loses its moral standing and faces serious ethical dilemmas. So how do people confront ethical dilemmas? Scholars explain that people initially exercise intuitive moral thinking when they confront ethical dilemmas. Intuition gives people quite simple rules learned fr om previous experiences (Braswell, McCarthy, & McCarthy, 2010). Another method of confronting ethical dilemmas is critical thinking. Contrary to intuitive thinking, critical thinking uses rules provided by moral and philosophical doctrines. In making moral choices when confronted with ethical dilemmas, people may at first exercise intuitive thinking, using their intuition to determine potential decisions or

Does 'free trade' advance or retard development in poor countries Essay

Does 'free trade' advance or retard development in poor countries - Essay Example The following paper evaluates the effectiveness of the free trade policies as far as the betterment of the poor nations is concerned. It analyses the arguments in favor and against of free trade with references of the development of the developing nations or the poor trading partner in the equation. Free trade has become one of the debated topics around the economic world. The terminologies of globalization, free trade, liberalization, socialization are also discussed in this paradigm. Before the actual argument can be established, it is imperative to understand the different terms and concepts that can have an impact on the argument itself. As the name suggests, globalisation refers to strengthening relationship between organisations, governments and individuals across geographical horizons. The term is generally used to regard economic globalisation. Economic globalisation can be explained as: increasing economic activities across the globe, through distribution of products or services by reducing international trade barriers. International trade barriers are placed by countries for various reasons. Some strong reasons could be to stipulate the use of local products, not compromising taxes, fear of rise in un-employments, pressure in maintaining budgets and dilution of long held customs and culture. Trade barriers can be tariff, import quotas, exchange rates, conflicting cultures and export fees etc. A dramatic increase in the process has been witnessed in the last decade. Technology has reduced the communication gaps between geographies. Travelling across national borders has been made easier and as a result doing business internationally has lesser complications in the modern age. The introduction and implementation of International Accounting Standards (IAS’s) and International Financial Reporting Standards (IFRS’s) has made comparisons between organisations appropriate. Comparable and understandable flow of

Classical studies Essay Example for Free

Classical studies Essay The Colosseum was the first permanent amphitheatre to be built in Rome. Its huge size, as well as the practical and efficient way it dealt with organising of events and ways of controlling large crowds in a safe manner makes it one of the greatest architectural buildings ever constructed in the Roman Empire and was a gift from Emperor Vespasian and finished under Emperor Titus. The building itself is a vast ellipse with tiers of seating for about 50,000 spectators around a central elliptical arena. There are 76 entrances into the amphitheatre to allow crowds to arrive and leave safely and quickly.  The architects had recognised the need for more permanent seating in the Colosseum as opposed temporary wooden benches or the piles of earth used in previous amphitheatres located in other cities. This was after all the centre of the known world and home to the Emperor and so had to be built on a grand scale never seen before. Firstly it had to be a safe place for people to visit and stay for periods of time. Many revolutionary safety devices were designed and attached to the Colosseum, such as the podiums that were built with top rollers that prevented the wild animals and convicts from climbing on top and into the crowd.  There is also the design of the exterior to consider. Despite the main activity going on inside the theatre, the design of the outside was equally if not more important. What it outwardly showed was very important to the Romans. The games were responsible for ridding the city of criminals and dangerous animals, it had to symbolise great power and splendour. The grand scale of the Colosseum was impressive but not overpowering, it was important that it was welcoming but large enough to entertain audiences in there thousands. PART TWO Essay Although they occupied one of the lowest rungs on the roman society ladder, Gladiators were widely regarded as some of the bravest members of roman society.  A gladiator was considered a professional fighter and apart from fighting other gladiators, would also pit his skills against animals in amphitheatres all over the empire. These battles started out as mere ceremonial bouts at funerals before evolving over 600 or so years into the sort of grand entertainment that we now think of as a typical day in the colosseum or indeed any of the amphitheatres around the republic and empire. The word Gladiator comes from the Latin gladiatores meaning swordsman, which in turn comes from the word gladius which was a short sword used by soldiers in the roman army. Gladiators were usually slaves or prisoners who were bought by a manager and trainer of gladiators (known as a lanista) in order to be trained as proper gladiators. There were also some free men who actually volunteered to be gladiators, no doubt looking for the celebrity that the profession offered successful entrants, a lot like children of today aspiring to becoming a famous footballer or cricketer. There were several different types of gladiators who were trained to excel in the use of different weapons, and wore different types of armour depending on the type of combat they were to enter. Some gladiators who had been prisoners of war used their native weapons and armour, and portrayed themselves as their native characters in battles, such as Gauls or Thracians.  The image often given of the Gladiator as a savage fighter might very well be just fiction. They were very skilled at what they did and like most people they would rather live than die. This is not so the case of criminals who fought and although given training, were not expected to live beyond a year. A gladiator who survived over three years was on occasion set free. It is now thought that fights may have been more civilised and theatrical than previously believed. The level of training these men undertook suggests that they would have been very good at putting on a show for the paying public and controlling movements, in the same way that the wrestlers of today are basically putting on a show. And even if the audience did order a gladiator dead at the conclusion of a match, it is highly probable that the opponent imposed only a superficial wound, in order to please the crowd. The losing gladiator might have then been dragged under the staging area and killed by an executioner undercover or allowed to recover and then resume his occupation a few months later under a new name. After all, it was all about entertaining the masses and making money for both the trainer and the owners of the venues. Because they were such expensive investments, gladiators were allowed the very best food and received the very best medical care available. In most cases Gladiators only fought 3 or 4 times a year so to stay fresh and make a big draw for the crowd who would undoubtedly had favourites from each troop of fighters who would roam from area to area fighting in different amphitheatres month after month. The games though were not only a source of entertainment for the citizens of the Roman empire, but many saw the chance to acquire fame, popularity, a reversal of lost fortunes and even freedom if they were lucky enough to survive. The games were primarily important because of what they offered those involved. Many people profited from the games, in particular those who hosted them. The games conveyed the habits of the upper class, for anyone who hosted the games it was a measure of their wealth as the expense was huge due to the number of beasts and fighters needed to entertain the crowd for any length of time. A new generation of traders and politicians found fame and popularity because they were able to spend great amounts to stage the games, which increased their status and influence within the upper social circle of the roman class system. Because of the way the games were held, it allowed the common people to mix with the upper classes at these events and on occasion win competitions for various luxury items, rather like the 1/2 time golden ticket draw held at most sporting events today. The games were not loved by everyone in roman society. As Cicero questions the measure of enjoyment the games can offer in C7 Pompeys shows, But what pleasure can it be to a man of refinement when either a powerless man is torn by a powerful beast, or else a magnificent beast is spitted on a hunting spear? What he is saying is if youve seen one man kill a beast youve seen it all and vice versa. The gladiator was looked upon as both a hero and a rogue depending on his route into the games and his ability to wow the crowd with his skills as both a warrior and an actor.  In conclusion, the gladiators were important because of what they could offer both the public and the wealthy in respect of status and prestige. The games were also important to Romans because of where they were held and what the amphitheatre conveyed, the very symbol of the politics of Rome.

Theme of the Creator in William Blakes The Lamb and The Tiger :: essays research papers

A Creator of Innocence and Terror? Could there be a creator that has the audacity to create one creature so pure, gentle, and innocent then, in turn, create another creature of a hideous nature, so terrifying that one could be driven to insanity just by thinking upon it? In William Blake’s poems â€Å"The Lamb† and â€Å"The Tyger† he describes such a creator as this. The reader will find that there are several similarities between the two poems, but in these similarities there are also various differences. In William Blake’s poem â€Å"The Lamb† the speaker begins with the ultimate question, â€Å"Little Lamb, who made thee?/ Dost though know who made thee?/† (Blake lines 1-2). The speaker then continues to elaborate on the question in a playful, innocent, singsong manner describing the kindness and thoughtfulness that the creator put in to producing this ever so gentle lamb. The tone of this poem is soft and lulling, the tender, calm rhyme scheme puts the reader in a soothing, dreamlike state. â€Å"The words and images presented - stream, mead, delight, softest, tender and rejoice - are positive and pastoral. One can picture a lamb frolicking in the green grass†¦Ã¢â‚¬  (Smith). In the second stanza the speaker restates the question, then proudly the speaker declares, â€Å"Little Lamb I’ll tell thee,/ Little Lamb I’ll tell thee!/† (Blake lines 11-12). Allusions to Christianity blossom in the poem at this point as the speaker states that the creator of this lamb is called by the same name. In Christianity, Jesus Christ is referred to as the lamb of God and/or the Sheppard, His followers are also referred to as His flock. The speaker then proceeds to state that he and the lamb are one and the same, ending the poem with â€Å"Little Lamb God bless thee./ Little Lamb God bless thee./(Blake lines 19-20) this invokes reassurance in the reader. William Blake’s poem â€Å"The Tyger† also asks the ultimate question â€Å"What immortal hand or eye/ Could frame thy fearful symmetry?/† (Blake lines 3-4). The tone of this poem is more of a horrific nature. The speaker seems as if he is trying to escape this horrendous beast, the reader can almost feel the panic and terror that the speaker seems to be going through. â€Å"Blake creates this effect by drawing on several poetic devices†(Furr). The first of these is trochaic meter, which gives the poem an underlying beat or chant like quality.

Bcom 275 Demonstrative Communication Paper

Demonstrative Communication Paper BY: Erin Kelly BCOM 275 There are several things that can be said about nonverbal and unwritten communication. When you are talking to someone or someone is talking to you. You can tell a lot about how well the person is listening and understands what you are saying. You can also tell by their body language and facial expressions if they are interested in what you are saying. If you are talking to someone and they are not making eye contact that shows a few things either they don’t understand what you are talking about or they are not interested in what you are saying. If they are looking at you but have a puzzled look on their face that shows they are listening but also shows they are confused about what you are talking about or what you are saying is completely wrong or off the topic you started talking about. Body language also tells a lot about the listener and the speaker. If you are talking to someone and they are playing with their hands, folding their arms or doing anything else but paying full attention to the speaker. That shows they are just waiting for you to be done talking so that they can go back and do what they would rather be doing. If the speaker is looking around the room or maybe playing with the note cards or whatever the case may be. That shows that maybe they aren’t very comfortable with what they are talking about or they are not very good at public speaking. Other things that are unwritten and nonverbal are they we live. If you have a clean and organized house or apartment that says a lot about you to other people. If your home is inviting and colorful and cheery that shows that you are ready for visitors at any time and they are welcome they are welcome to come in. If your house or apartment is dark and messy that shows you would rather be alone and have no one come over. Do you have a fence or a line of trees separating you from your neighbors that also says a lot about you? It says you are a not a very social person and would rather be left alone then talk to people. In some cultures touching and hugging is a big part of their lives. How you touch someone says a lot about you. The way you touch someone says a lot if you touch them loving and comforting it shows you are kind. If you touch them too hard and hurt them, people are going to be afraid to touch you when they see you. In the United States we always shake hands with people when see them or meet someone a new person. That says you are friendly but not always in a good way. We shake hands with a lot of people and sometimes we don’t really want to see that person any more. The way we handle employees at work is another example. If you have to reprimand and an employee the way you go about it says a lot about you. If you are loud and yell at the employee it says you don’t respect the person as an employee or a person in general. You are telling that employee that they are basically useless and you don’t want them around. If you reprimand the employee but do it in a positive way that says you respect the employee and you are just trying to help them learn from their mistakes. That shows them that they are part of the team and you are willing to work them until they understand what you expect of them. We show nonverbal and unwritten communication in our lives each and every day. How we choose to do it is up to us. Only we can give an impression on people it’s up to us if we want to leave a good impression or a bad impression. We communicate with every one we see though out the day and it’s not always good communication. So we need to remember that every time we come in contact with someone. How do we want that person to remember us?

The Relationship between the Polio Vaccine and AIDS in Africa

In the late 1950s, several groups of researches and scientists were developing some vaccines against polio. At that time, polio was still an epidemic worldwide disease. One of these vaccines, made by Dr. Hilary Koprowski MD (1916-2013) was used to test it on millions of people in Africa, after first being trailed in the USA. The vaccine virus was grown in tissue cultures taken from macaque monkeys before being introduced to millions of people , who were largely living in Burundi, Rwanda, and Congo (now, the Democratic Republic of the Congo) from 1957 to 1960. In 1992, Rolling Stone magazine published a story that argued about the oral polio vaccine (OPV), which was developed by Hilary Koprowski as a possible source of the HIV as well as the AID epidemic. 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