Design Specification for the Structural Health Monitoring System of Essay

Design Specification for the morphologic wellness Monitoring System of capital of the United Kingdom Water Supply System - Essay ExampleThe radio receiver sensor networks be responsible for collecting application data like hydraulic pressure transients, unwrap detection and monitoring of pissing case parameters and levels in combined gutter outflows (CSO). Water supply and sewer networks be detected for leaks, water supply quality and taint resulting from sewer overflows. 2. Introduction Most water distribution systems face the challenge of significant water loss through leakage that is translated to economic loss. Reduction in leakage through well strategized actions in water network management translates into economic benefits. Leakage of caller water can cause severe damage while that of waste water lead to contamination of soil and environment. The clean up process may be very expensive. Catastrophic failures result to environment degradation, loss of human life and pr oduction of large masses of demolished waste. Building codes and design methods atomic number 18 used to produce structures safe for public utility. At times, structures are exposed to harsh conditions through hemorrhoid and the surrounding not planned for during the design process. These harsh conditions normally produce long-term structural deterioration. Structures, therefore, select continuous assessment through various techniques. The common techniques used are Nondestructive Evaluation (NDE) and Structural Health Monitoring (SHM). ... This technique is used to monitor fresh water mains and sewerage pipes. In the technique, the following are observed a. Failure mechanisms b. Parameters to be measured c. Range, accuracy, resolution and sampling regime for preferred parameters and processes. 3. Case study- capital of the United Kingdom Water Supply System The largest water project responsible for supply of water in London is the Thames Water Ring Main (TWRM). Five different tre atment works supply drinking water to more than six million clients. Gravitational force forces the water to eleven pumping stations installed with shafts. The pumping stations are located at southern, central and north-western areas of the metropolis. Delivery is done directly to water supply zones or to inspection and repair reservoirs. Objectives of water project were determined by many factors. The factors are Satisfaction of average and peak demands for water in London to cushion leakage through control action plan effects Maintainan quality and acceptable service to clients in regard to pressure simplicity hazards related to water supply trading operations to the environment and social life. Maintain and improve water supply infrastructure in London Control cost at short and long term levels in relation to manpower and energy pass in pumping (Bensted, 1994 p.1-4). 4. Failure Mechanisms Damage refers to changes that occur to material or geometric properties of a structure a nd only affects its performance. All engineering material used in construction of any system posses inherent sign flaws. Flaws generated from the environment and operational loading develop continuously and lead to component level failure. System level failure results with time due to continuous loading. The duration and time scales

Issue with communication Essay Example | Topics and Well Written Essays - 1250 words

Issue with communication - Essay ExampleThis not entirely looks bad from a new customer point of view, but it does not firm up found relationships with current customers. The lack of action on the phoners social media pages suggests that it does not place the case of technology in acquiring new customers very highly. It would useful for Future expose to also region its Facebook posts on its Google+ page. In this case, the comp some(prenominal) would gain more followers among Google+ fans because not everyone uses Facebook. It is important that Future unwrap caters to all social media networks because some people only use one or two. If Future Shop customers who prefer to use Google+ feel like the company has a lack of interest in them, then(prenominal) this will result in a loss of trust and loyalty from these customers. Communication plays an important type in the performance and growth of a company, and Future Shop needs to realize this if it wants to expand in the future. In a similar way, Future Shops LinkedIn page also reflects badly on the companys image and reputation. On the LinkedIn page, the company mentions that it has more than 10,000 employees, except only 1,581 employees are in linked on the page (this means that only about 15% of employees are connected to the page). Added to this is the situation that the amount of followers is only around 3000, which barely double the number of the employees who are linked on the page.On the career page, Future Shop does not have any activities or job postings to extract new people to the company. Leaving this page blank shows a disinterest in hiring new people. The company does not put in any effort to attract job seekers and/or encourage them to lambast the page regularly for any updates about job openings.Also, on the products page, the company does not list any of its products currently for sale. This does not encourage new customers to become attracted to the company

Analyse a Brand Community of Your Choice Essay Example | Topics and Well Written Essays - 1000 words

Analyse a Brand Community of Your choice - Essay ExampleBrand communities are termed as actually complex and its members are often know to relate their personal identity with a check off community. Customer expectations and wants are largely characteristics of these nock communities (Wiegandt, 2009, p.15). The sit study would try to analyse the verbalism of brand communities and particularly the brand community of apple. The choice of intersection assumes significance as it is one of the most renowned brands of the globe and has a high brand jut and popularity. Brand Community Brand communities have several characteristic features with the most prominent being the aspect of awareness of a particular type. This includes the aspect of sharing a set of crude faith and beliefs among the members of the root within the group i.e., homogenous within the group and tangled outside the group (Ratneshwar & Mick, 2005, p.256).The discussions in brand communities normally involves disc ussion about the various aspects of only a particular brand. One of the online brand communities of Apple includes only aspects that are related to the brand. This includes advertisements and information about new products and company news. These do not see any information about any brand other than Apple. The views and comments of the members are also essentially surd around the same aspect. This essentially is in tune with the aspect of homogeneity between the group members and heterogeneous with other groups. In this case the identity of the group members is masked by the identity of the brand and aspects relating to the brand assume greater importance (Schau & Muniz, 2002). Parsons & Maclaran (2009), state that one of the essential aspects and characteristic features of brand communities involve the face of consumption based on collective traits. The example of the Apple brand and community is a very realistic example of this aspect. In the Apple community emphasis is only gi ven on the common interests of the members of the brand which in this case is the love and interest about Apples products and services as thoroughly as other relevant information that is related to the brand as a self-colored (Parsons & Maclaran, 2009, p.94). The aspect of ethical marketing is also closely linked with the brand communities. The importance of ethics in marketing activities has been rigorously researched in various academic and professional circles. The main goal of marketing activities is to sum up the market share and marketers are known to use various means to do so. The era of aspiration has also increased the use of unethical aspects. Brand communities are an easy target for marketers considering their affinity towards a brand. However, ethical aspects need to be included so that the loyalty is maintained with the members of the community (Carrigan, Marinova & Szmigin, 2005, p.481-486). Apples marketing strategy is largely based on focussing upon the product and innovation associated with the products. The company does not try to go into sentimental issues and largely focuses on the product while promoting it in the market. These aspects go well with the communities of the brand that helps generate advantage for the organization. Brand communities

SMAILL GROUP Essay Example | Topics and Well Written Essays - 500 words - 1

SMAILL GROUP - study ExampleI knew all of the male throng colleagues from prior interaction, and they were all capable of getting doing done under some close supervision. The first person, from interaction in and out of class, I presumed him to be organized, hardworking, and brilliant could perform quality work. The second male colleague made the impression of someone who moves with the crowd, in that I knew if I could get the cooperation of the other members, he would also be inclined to contribute. While, among the female colleagues, cardinal of them were already my friends and seeing them on my group was a relief. From our interaction, the level of commitment they each put in their personal work and class work assured me of support in any task we were to be assigned. However, the third female colleague, I had never interacted with, but from observing her and the way she handled herself, made me think she would devil a challenge in submitting any task assigned her to interrog ation.Group assignments meant that we were to have meetings for discussions, individual research on topics, compilation by members, revisions and presentations for the class on the findings. This implies that we had to spend quality time in the subroutine library doing research and discussing. In the course of our study, our group became among the highly rated in the class in performing and coordination tasks. This was because there was cohesion and mutual understanding of the group objectives among members in doing group tasks, thus, we were able to achieve high tag due to the quality of the work we presented in class, and majority of our lecturers acknowledged the quality of work we completed.Socially, we created a stick to that I never thought we could achieve when the group was first created, this level of interaction made our group to be respected and relied on by our classmates on tasks. Over the course of the academic year,

Growth Strategies to Achieve Competitive Advantage Essay

Growth Strategies to Achieve Competitive Advantage - establish ExampleBusiness growth is nothing but a double-edged sword. If it is well managed and properly controlled, it would decidedly provide remarkable rewards to the sh beholders as well as to the leaders of the emerging organization. But when growth is uncontrollable and poorly planned it might dissolving agents in financial misery and failure (Sherman, A. J. July 13, 2006). Effective planning and circumspection are crucial for sustaining the growth for a long time. Lack of effective planning and management would result to attack by the creditors, competitors, creative takeover specialists and hostile employees. The central question that needs to be asked regarding this outlet is what strategies ought to be followed in facilitating growth. Apart from this central question, there could be various sub-questions which would be associated with the business anatomical structure, availableness of the capital, time and market condition. The central question focus on the strategies that are required for growth. Without proper strategy, no management can keep the organization on the growth track. These strategies would be based on the structure of the organization, availability of the capital, time and market condition. As a result, these factors would be the main focus of the sub-questions. XYZ power public-service corporation bon ton is operating in a developing state of Southern Africa. The company is a state-operated company as a result, there is lack of efficiency in companys operation. There could be various growth strategies for such a company. Ansoff matrix is one of the most useful growth strategies which are widely used in the industry. There are four strategies in Ansoff matrix. These are market penetration, output development, Market development, and diversification. In market penetration strategy organization tries to grow with its animated crossway at bottom its existing market. In prod uct development strategy firm introduces a new product in the existing market. In market development strategy firm identifies a new market for its existing product and finally in diversification strategy firm introduce a new product in a totally new market (Valuebasedmanagement.net, n.d.).

Skydiving company Essay Example | Topics and Well Written Essays - 250 words

Skydiving participation - Essay ExampleThis is to ensure that the business get out not suffer from problems which may occur subsequently implementation of the business (Kyle 32).The measures that would be used to assess employees in modulate to hire them into my company ar interviews, work samples, cognitive ability tests and personality inventories. The interview is one of the more vulnerable methods of hiring that can permit the disparate impact through which a lawsuit could be the result. The interview process, of the quad measures listed, is the most cozy and subjective measure through which a hiring practice is implemented. It is a crucial element of hiring, but withal creates an atmosphere that can instigate discriminatory actions, or the perceptions of discriminatory practices. In the interview the potential employee will likely reveal their gender, age, ethnicity, any obvious physical disabilities, and possibly their sexual orientation, all of which cannot be the ba sis for denying them employment through various discrimination laws. These groups are vulnerable as disadvantaged groups within society. accord to Utts, the United States government has determined that if the rates of passing on hires that are classified as minorities exceeds four fifths of the number of passes on the majority then discriminatory hiring practices are being represented (231). In order to prevent an accusation of discriminatory hiring practices based on any of the criteria that could be a basis for much(prenominal) an accusation, records of specific reasons for which a person was passed on for hiring must be kept as a defense. When a disadvantaged individual sues a person in a court of law, one should use proof which is in the form of documents to support the defense of actions that were taken (Schneid 12).It is not legal to deny employment to a person who is deaf. Title 1 of the American Disability Act prohibits

My Second - Problem Base Question (EU Law) Essay

My Second - Problem Base Question (EU Law) - experiment ExampleArthur would have been compensated for the damage of 100,000 of the cabbages field.Other dimension is the present situation that 00/1271/EC guiding has not been implemented yet. Brownings Ltd. should put up this situation as an accident that results in damage to Arthurs fields as well as the premises of Brownings Ltd. By putting the case in much(prenominal) manner allow prevent Brownings Ltd. to pay compensation to Arthur. Under this situation both parties has to move towards the indemnification organizations for the damages incurred to them. By means of regard to the straight effect of directives, the European court of justness has detained in Marshall v. Southampton AHA that orders can only be imposed against the State since art 249 EC Treaty conveys that a instruction is obligatory upon each Member State to whom it is dealt it does not present that it trusses persons. Consequently until United kingdom actually ap plies the directive it would be iniquitous to permit it to be imposed against non- disposalal bodies.Arthur is looking for implementing the Directive in opposition to Brownings. As it is provided in the case study that Brownings is a limited organization that have pigheadedness of a large chemical works. If one applies the tercet Foster criteria that are provision of a government service under the control of the State and having exceptional powers to it, as Brownings obviously is not providing a tell apart service, so due to this reason it would not be an emanation of the State. Though the European court of justice in Kampelmann has recommended that the Foster criteria may not be cumulative, and therefore offered one of the three criteria is fulfilled, the body will be an emanation of the State. Conversely, this fraction of the judgment may well be wrong, and it is completely practicable that the three criteria are cumulative. Yet if they are not cumulative, it is doubtful that

The Merchant's Tale from Canterbury Tales Assignment

The Merchants account from Canterbury Tales - Assignment ExampleHis wife May, young and tender perhaps remained unsatisfied with the quondam(a) mans love making and his bristly beard is shown in contrast to her tender skin. The bucks squire was madly in love with May and when the knight foolishly sends his wife to enquire after the health of his squire Damian, the two shake hands on a treacherous piece to trick the knight. Geoffrey Chaucers The Canterbury Tales is a delightful collection of stories, that vividly paint the lives of people in 14th. coke England. Considered one of his finest works, it is written in poem as well as prose form. The Merchants Tale is a story told by one of a group of pilgrims who are on their way to levy a shrine at Canterbury. It is an age old tale of infidelity, that is as true today as it was in Chaucers time. The story of an old man who seeks the pleasures of a young bride, and the young girl who in her time probably had no say in the matter of marrying a man old full to be her father or did it for the wealth that she would enjoy on his death. This is true in many societies nonetheless today where fathers, lured by the glitter of gold, sell their daughters to the highest bidder without a thought for the girls happiness.

Political Considerations and Managing Political Risk in an Ever Research Paper

policy-making Considerations and Managing governmental Risk in an Ever Evolving Global Market pop out - Research Paper ExampleThis paper declares that the change magnitude rate of globalization throughout the world has created a dynamic in which decision-makers within international strain must consider able to factors as a means of continuing to expand the markets in which they hold in and generate an even higher level of profitability. Ultimately, even a cursory level of business epitome reveals the fact that a company which does not focus itself on development and expansion will in the long run collapse and become nonviable. As a direct interpretation of this, it is necessary for firms to be international in their scope and to continually attempt to broaden the overall level of consumers that they are able to engage with. As the paper stresses recognizing how to manage political risk while conducting international business is an essential element that managers should be able to comprehend and understand. Without this understanding managers will be at a disadvantage and will place themselves at risk and even in harms way if they are not careful. Political landscapes shape businesses that operate overseas. These landscapes must be navigated carefully and with ethics in mind. Strong core determine will be essential to their success. An effective understanding of political risk can be effect through an appreciation of societal organization specifically the means by which the rules of law, or lack thereof, furbish up the way in which a given region might be represented.

Bureaucratization of My Life Essay Example | Topics and Well Written Essays - 500 words

Bureaucratization of My Life - Essay ExampleStudents ar pile too and their overwhelming academic requirements put pressure on their lives. Some deadlines cannot be met so professors moldiness understand the situation. at that place are also rules that were written a long time ago which does not fit a dynamic scholarship environment anymore. Although is a inform is a bureaucratic system, it mustiness also be the leader in innovation and change since it leads society towards the future through the learning process.The third characteristic is Impersonality. A bureaucratic system is objective and people assigned to do their duties are impersonal in their attitude. Weber thought this was good so that people can easily make come on their routine and stick to the tasks being performed. The school staff assists students regardless if they are academic performers or not. There is no discrimination as the school staff perform their duties by rendering service to wholly students regard less of race, creed, color or even financial status. Unfortunately, impersonality and objectivity have its drawbacks. What I am pointing out is that since a bureaucratic system is impersonal and objective the situation of an individual is overlooked since the rules have to be followed. Regardless if one has been sick and cannot submit on time, the student can be given a failing grade despite the circumstances. In conclusion, bureaucracy is practiced inside PGCC and it has its advantages however, it also has its disadvantages since a school system is not a perfect organization.

INTERIM PROJECT REPORT Essay Example | Topics and Well Written Essays - 2000 words - 2

INTERIM PROJECT REPORT - Essay ExampleIn reference to The National Safety Council 1990 industrial accident specifics, job related accidents caused injuries to the back more than every other body parts that were studied during the1989 research study. It was noted that back injuries were responsible for twenty-two per centum of all the reported cases. All industry stakeholders, including employers, workforce, customers and the economy in general are all abundantly affected. (Daltroy, L.H., Iversen, M.D., Larson, M.G., Lew, R., Wright, E., Ryan, J., Zwerling, C., Fossel, A.H., Liang, M.H. (1997). A controlled trial of an educational program to prevent low back injuries. The New England Journal of Medicine, Vol. 337, scrap 5, 322-328.)Guidance, education and preventive methods in work surroundings are not only a readment for the well creation and safety of the workforce they are also a legal obligation. Most countries labour laws require that employers meet the terms of the safety principles and policy in the place of work or they face huge fines.The aspect of plummeting the causes and frequency of back injuries in the places of work is not only critical for the well being of the workforce but also for the economic well-being of the business. As an employment prerequisite, each worker has the traffic to work and act carefully on all jobs, at all ages. An individuals debt instrument is to the business, their family and to an extent, themselves. (Amdam, R. P. (2010).Insights into the Sustainable Growth of Business. Bradford Emerald Group Pub.)It is very essential for a business like JIMS modify to make available a secure and healthy work environment. There are numerous situations where the regulations do not always comprise a specific situation hence you have to take time to constitute a level playing status and put into practice ones admit intelligence and education in order to carry out the task at hand without whatsoever injury incidents. . Any

ORGANISATIONS, PEOPLE AND PERFORMANCE POST MODULE ASSIGNMENT

ORGANISATIONS, flock AND PERFORMANCE POST MODULE - Assignment ExampleBy achieving these HR competencies, it will then be easy for Samsung to overcome most of the issues it is having. Talent concern Talent controlment is a central single out of any strategic business management (Deb, 2005). Samsung should include this as part of its HR strategy. Talent management will be managed by a process of hunting for giving and nurturing talent as a way to make current that the firm will have a good pool of talent with regard to all its homosexual resource argonas. This will be important especially for the technical departments such as engineering in night club to guarantee that Samsung will always be ahead of its competitors in producing the best technologies. It will also be important for the other departments because as Silzer and Dowell (2009) say, a formidable human resource is necessary for an organization to be competent in any industry. Training Training is the junior-grade of any human strategy and should be taken seriously if the organization is to be able to manage its employees (Brewster, Mayrhofer and Morley, 2004). It is training and recruitment that offers the organization an opportunity to get the kind of employees that they want. It also helps in training medium employees into competent managers and this means that the organization does not have to cheek outside for managers (Pynes and Lombardi, 2011). Figure 1.1, from http//www.hrps.org/blogpost/736528/HR-Management-Strategies Samsung needs to look at the various ways in which it can develop its training program in order to get the best employees. Well planned training will help Samsung to have employees who will Be ethical in their conduct thus avoiding issues such as copyright infringement. One of the issues that Samsung has had in the old is the fact that it has been involved in copyright infringement. This is something that reduced the strategic position of the organization due to the go od issues and the negative publicity which the firm gets from such. As a issuance, recruitment and training of employees in the firm should be done with this in mind. Issues such as copyright infringement are as a result of inadequate human resource. It is also an indication that the firm is having poor talent and therefore not universe able to develop its own portfolio (Nejati et al, 2008). This has also been seen in the fact that Samsung does not have an operate form for most of its products. As a result, this makes Samsung to have a weaker strategic position compared to its major competitor, Apple, that has an own operating system for its product and never has to use third-party products. By training the right people, it will be easier for Samsung to be able to have people who can be innovative and productive enough to deal with these issues. on that point are other issues which need to be considered with regard to Samsungs human resource. These include the loading of the e mployees. As Kumar (2010) says, it is hard for an organization to be able to have a competent human resource if the employees are not highly committed to the organization. In this case, Samsung will have to focus on increasing the commitment of the employees. This will help the organization to be able to improve its talent management and to make sure that there is enough talent in the organization

Analysis the case study Essay Example | Topics and Well Written Essays - 750 words

Analysis the case study - Essay ExampleThe second phase of the research was ground on short personal interviews with members of the public, carried out in the streets of Central Manchester (Peter W. Tumbull, Sheena Leek and Grace Ying, (2000), p.152)A mixture of open and closed-ended questions were used for this purpose.The above research philosophy succeeded in bringing out some statistics about the nodes confusion all over buying a mobile sound. The research was successful in establishing the earlier findings about the customer confusion once again. Because of the over dependence of secondary data, there may be some errors in the statistics. Most of the companies will never submit original data to the government erancies andThe research succeeded in predicting a bright future growth to the mobile the mobile phone industry. It provided important statistics about the different age group preferences in purchasing mobile phones which will be useful for the manufacturers to change their designs to target precise segments in the consumer industry. Among the percentage of users, the result finds that users are still inclined to be younger age groups, with a peak among 25-34-year-olds. In addition, the findings also found that there are differences in the buying criteria and the usage amongst consumers (See knock back 6.1). This infonnation could be used to produce specific market strategies for different types of consumers. The results further support the applicability of olden research (Peter W. Tumbull, Sheena Leek and Grace Ying, (2000), p.161).The research failed to collect data about consumers confusion over the usage of mobile phones with respect to health related issues. The fear about the dangers caused by the mobile phone and tower radiations is growing among the public. At least a small percentage of the public is reluctant in using mobile phones due to their fear about the health issues. This research failed to address such people.The important objective of the research was to

Business Writing Portfolio Essay Example | Topics and Well Written Essays - 250 words

Business Writing Portfolio - Essay warningThe schedule of part timer will be completed in one to three each week shifts. The stores will open an hour later and will close-fitting an hour later. The stores will check close on Sundays.We would like to inform to all our valued customers that there are going be changes in the stores schedule. The store will be closed on Sundays. From Monday to Saturday the store will open an hour forward and close an hour later. The overall time that the store will be open will stay the same.Writing business communications is very different than writing academic papers. It is much easy to save business communications because in this type of writing one simply has to express direct messages to a particular group of people. Academic writing requires a lot research. Academic writings are typically much more extensive than business memos or communications. Business writing requires technical writing skills, composition academic writing requires people to have extensive knowledge of the English

American Middle Class Essay Example | Topics and Well Written Essays - 1250 words

the Statesn Middle Class - Essay ExampleProgressive ideas cut the modifyation of a major sector of the the Statesn economy. The presidents who were elected during this period were progressive. Progressive idea was to transform and advance major sectors of America in terms of technology, high level of education, wiping out corruption and revival meeting of infrastructure. This paper seeks to discuss the impact of industrialization on America middle shape in the de break open half of the 19th century (1865-1915). After maintenance of relative stability, people from Caribbeans, Latin America, and West Indies migrated to America to seek newfound position and offered their expertise. Moreover, European immigrants offered expertise for agricultural and industrial expansion. Consequently, there was rapid economic growth in all sectors of America economy mostly in the north and the west. This also see an increase in income of the American middle class. Relative peace was also achieve d in the southern part after the defeat and failure of the secessionist movement. The American middle class had an opportunity to fight corruption as a majority joined the progressive party (McGeehan and Gall 121). Industrialization was of significance to the United States of America. It was chiefly referred to, as industrial revolution. Industrialization in America was change from home do production to the technological social occasion of machine and industry dependence. The most important invention in America was the invention of the weaving and spin around machine. Initially, the machine was operated on water but recentlyr invention of steam lead to its replacement. Americas growth rate improved significantly to same level as its competitors such as Britain. This led to transformation of America from a small economy into a modern urban industrial state. At the same time, there was a significant transformation of American society especially the middle class (Hillstrom and Lau rie 111-118). Before the rise of the industrial revolution in America, Britain was the major producer and supplier of manufactured goods. However, late 19th century and early 20th century saw the emergence of America. In the late 1800s, America became a major producer and supplier of manufactured goods overcoming Britain. New sources of market were available, hence, easy cede to new areas. More importantly, America is a country endowed with great natural resources. Therefore, America did not affirm on any country for supply of raw materials for its industries like other countries that were going through industrial revolution at the period. The major raw materials that existed and still exist in America are coal, weightlift ore, copper, lead, timber, and oil. Coal was significantly used in provision of energy for the industries. Moreover, there was abundant and cheap supply of labor. The period between 1865 and 1900 saw a high migration of people to America especially Europeans, W est Indies, Caribbeans and Latin Americans. High population of immigrants looking for industrial jobs made labor cheap and hence industries made huge profit. Additionally, this period saw the emergence of America middle class. There was improved income and high make sense of wage. Consequently, this provided capital for expansion of America business. This provided a large group of consumers of manufactured goods. The development of new technology ensured that the cost of productivity was low,

USA Consumer Law Essay Example | Topics and Well Written Essays - 2000 words

USA Consumer Law - Essay ExampleCasey became so upset and distracted owing to nightmares that place to her job loss. She wants to move out of the house but her effort to sell it could non even engender a half of what he had spent in its purchase.Casey obviously feels deceived and treated unfairly by the trafficker as the latter failed to disclose the happenings that had happened in the house prior to its painting and subsequent sale. However it is not clear whether the seller is in real estate business and the fact that his mother was brutally remove in his house does not out rule this possibility. It is clear that at the time the transaction took place, the purchaser intends to purchase the house for her household, family or personal purposes and not for resale. As such we will consider Casey (buyer) to be a consumer. Since this forms a consumer transaction, the buyer can initiate legal claims downstairs deceptive trade practices under the Federal Trade Commission Act or the Uniform Deceptive Trade Practices Act that she was deceived by the seller.Casey in her legal claim that she was deceived by the seller, she can refer to the fact that the advertisement that she relied on was jerry-built and thus illegal. The advertisement described the house to have just been painted but upon the neighbor visited Caser, he informs her of what had happened in the same house and at this point we realize that it had been repainted so as to attract a new the buyer as opposed to the normal painting. The actual statement in the advertisement concerning the point of intersections (the house) quality and ingredients (painting) is fake.Also the advertisement described the house to be a perfect house, in excellent condition. The wording of this statement aims at guaranteeing the buyer of satisfaction and value for her money on acquiring the house. But the statement is deceptive since the seller has

Mountain Due Case Essay Example for Free

Mountain Due Case EssayWhat changes in the surroundings provided the opportunity for the Dewmocracy approach? The opportunities that created the environment was a new wave of marketing normal TV ads and tidings papers and magazines were not being as affective. So with the millennium wave, dewmocracy starting using internet and curiously social media such as blogs, twitter, facebook, MySpace etc. Mountain Dew decided to focus on the customers they already had and harnesses their lovemaking for mountain dew.Which of the processional elements described in Figure 17-2 were used by Mountain Dew in its Dewmocracy 2 campaign? Explain your answer. The promotional elements that were used in the Dewmocracy 2 campaign are advertising, gross sales promotion and direct marketing. The reason why I say advertising because mountain dew is trying to reach the pile which is efficient for a large amounts of people. Every time they market a product they advertise. It was as salubrious as s ales promotion because the campaign very flexible and for the mass.The customers felt comfortable in their social media and online on the dewocracy websites chatting. It was also direct marketing because it was used over the computer and people were creating mountain dew twitter accounts to vote for their favored drink. Also making videos of testing things which goes to the customization part the customer was able to choose the drink that they thought was the best. 3 What are some of the different ways Mountain Dew can assess the winner of its campaign?Be specific using information you have learned from the textbook. Note that the Grade Center on chalkboard has these cases listed. Mountain Dew can definitely asses the success of their campaign first just by looking at their market sales. Using their variable cost, fixed cost and so forth. Also they can assess their success by the market testing they did they went by they went by the new product process which increased their chance s of doing well which they did.

The Evolution of Hester’s Scarlet Letter Essay Example for Free

The Evolution of Hesters reddened earn EssayIn the novel, The crimson Letter, the protagonist, Hester Prynne, is forced to publically wear her sin on her sleeve. She committed adultery, which was a sin that was highly chastised by the Puritan society. The Scarlet Letter that Hester wore first symbolized the commit and humiliation that accompanied the sin. Throughout the novel however, the meaning of the earn changed to parallel Hesters give growing into a strong, independent woman.The letter starts out as a symbol of shame. A public tally in the presence of her fellow New England citizens forced Hester to wear this shameful letter. As Hester was standing on the subdue, her punishment for committing adultery was to display the mark of shame upon her bosom for all to see (Pg 58). The Scarlet Letter diminished Hesters image by subjecting her to public humiliation, which affected her emotionally and mentally. Puritan women at the pillory claimed that the Scarlet Letter coul d possibly be hidden on the outside by physically application program it, but the pain of it will be always in Hesters heart (Pg 49). Hester had to protrude belittlement and harassment at the hands the disappointed Puritan mob.Even the Puritan children, the most intolerant brood that ever lived, make disparaging remarks about her (Pg 83) because they scorned Hester and Pearl in their hearts(Pg 84). Hester was forced to the bottom of the social ladder if scour children can get away with making fun of an elder without fear of punishment in such(prenominal) a rigid society. The various tragic events exacerbated the guilt that Hester felt. This is demonstrated when she told her husband, Chillingsworth, that it was her fault for committing adultery to conceal the personal identity of the person with whom she committed the sin.She hid the identity of Pearls father because the constant humiliation and rebuke that she had to endure led her to believe that her sin was completely her bu rden to bear. Hester knew that her deed had been evil (Pg 80) because Pearl put to works out in a hostile and sinful manner. Pearl has grown to become a walking embodiment of the Scarlet Letter. Consequently, Hester felt all overwhelming guilty. However, as the novel progresses Hesters military position towards the Scarlet Letter changes and the meaning of the letter goes through a metamorphosis that would help Hester wear the letter with pride.When Hester no longer saw the Scarlet Letter as a symbol of shame, it correspond her freedom from the letters hold over her as she wore the letter with pride. Though she could have easily been defeated and sunken into despair, she persisted through the hardships. She became a amentiferous member of society by sewing miraculous materials, which allowed the massess perception of her to change. This can be interpreted as a change in meaning of the Scarlet Letter. Before, it had stood for adultery, but eventually people recognized it as a s ymbol of her many good deeds (Pg 142). The changes in the letter, both physically and symbolically, reflected the perception that people had of Hester.Hester transformed into a powerful peculiar, an individual who was so kind to the poor, so helpful to the sick (Pg 142). Despite her initial difficult circumstances, Hester turned around her life. As Hester experienced her transformation, she showed resentment towards her punishment. She knew that in that location were others in the community who committed sins, some even greater than hers, but these atrocities went unpunished. Consequently, Hesters changing attitude revealed that while she saw her act as a sin, she felt that her punishment was unjustified due to the fraud that was prevalent within the society.Hester realized that the persecution against her was unfair given the hypocritical standards of the society and that other people should perchance wear their own Scarlet Letter for the sins that they have committed. Her trac k to redemption instilled the confidence in her to believe that she was not inferior to others if others were not going to own up to their own mistakes, she was not required to do so either. She was no longer sorry for what she had through because while she faced the consequences head-on, others were cowardly concealing their sins in order to evade public humiliation and punishment. Due to the double standard in society, Hester decided that the act was not as evil as it was made out to be by society. She told Dimmesdale that what they did had a consecration of its own (Pg 170). The Scarlet Letter was supposed to remind Hester and the townspeople of her sin, but the Scarlet Letter had not done its office (Pg 145).The meaning of the Scarlet Letter that Hester wore changed throughout the novel to parallel Hesters own path to enlightenment and freedom from societal pressure. The metamorphosis of Hesters image and the change in her inner thoughts represented how she overcame the burden o f the Scarlet Letter. The Scarlet Letter was an embodiment of Hesters life.