Margaret Atwood Essay Example for Free

Margaret Atwood Essay Margaret Atwood once composed Does women's activist mean a huge upsetting individual wholl yell at you or somebody who accepts ladies are people. To me its the last mentioned, so I join. This plainly shows Atwood accepts that women's liberation isn't tied in with delineating a lady as a solid and macho character however a genuine one with splendid attributes and a few blemishes. Felines Eye, one of Atwoods acclaimed books, is particularly a women's activist novel that shows two various types of ladies in the public eye. The first being the characteristically conventional lady, who is powerless and accommodating to man. She represents this kind of lady through her minor characters Ms. Smeath and Susie, both of whom play frail and conventional ladies who face disaster throughout everyday life. Her subsequent kind is the gallant and women's activist character that while being excellent and solid has some human shortcomings. She presents this with two whimsical heroes Elaine Risley and Cordelia. She delineates Elaine and Cordelia as two intense yet uncertain ladies who battle to make their interesting personality in the general public. During the time span of the book (1940-1980), society was very male ruled particularly its abstract part. The greater part of the acclaimed writers were male and the vast majority of the exceptionally respected books were written in a bullheaded way, delineating ladies as feeble, defenseless, traitorous, immaterial and extremist. Then again, men were depicted as chivalrous, excessively solid, and immaculate in each sense. Women's activist books, all through this time, were books that depicted ladies as the legend and heroes as opposed to as ladies. Atwoods Cats Eye, be that as it may, varied from the normal women's activist books as it showed the ladies as praiseworthy champions who were solid and pleased however defective. This carried a practical touch to the characters as perusers had the option to comprehend them better as they appeared to be progressively humanlike with qualities and shortcomings. Margaret Atwood astutely demonstrates her book remarkably women's activist through her depiction of characters as she investigates the battles of double degree of ladies in the public arena; the cliché and defenseless lady and the solid and unpredictable women's activist. Ms. Smeath is first presented as a lady with a feeble heart and somebody who needs steady rest because of her ailment. As of now, perusers feel sorry for her and have a psychological picture of a feeble and slight mother who needs assistance. Conversely, if a novel of a similar period were to portray a man with a similar condition, he would be appeared as somebody who is inside solid and regardless of his physical disease, he would be battling to spare himself. This is an away from of the misogynist perspectives on society during that time. Through the depiction of her physical appearance, one can see that Ms Smeath accepts that ladies should dress in a plain and traditionalist manner. She is appeared as wearing print housedresses which are particularly droopy around the chest and Oxfords-which are plain cowhide shoes. She additionally doesn't wear make-up or make extravagant hairdos and is seen to be severe, straight and upstanding. This impression of her is later demonstrated valid as Atwood portrays her as somebody who doesnt giggle, goes to chapel consistently and doesn't represent things she doesn't care for like the time she was informed that Carols mother and father dozed on two distinct beds. Mrs. Smeath isn't care for Mrs. Campbell. For example, she has no twin sets and perspectives them with hatred. I know this in light of the fact that once, when Carol was boasting about her moms twin sets, Mrs. Smeath said Is that along these lines, not as an inquiry however as a method of making Carol shut up. In the novel, Mrs. Smeath is portrayed as an extremist mother who accepts that Elaine has the right to be rebuffed by God since she originates from a family that isn't as strict as the Smeaths. Its Gods discipline, says Mrs. Smeath. It teaches her a thing or two. This gives her high-confidence and her conviction of prevalence over others. Mrs. Smeath speaks to the dull and insidiousness side of ladies in the public eye during that timeframe. Another cliché lady, delicate and exposed, is introduced as Susie, a kindred cohort of Elaines in night school. Susie is viewed as somebody who puts on a great deal of make-up and gems, wears skin-tight garments, and has a calm voice. To Elaine, she is only a phony and idiotic young lady whos simply wasting time in class. Elaine additionally associates Susie with having an unsanctioned romance with their specialty instructor Mr. Joseph Hrbik, as she is the one in particular who stands up for him when the remainder of the class insults him. Before all else, Elaine imagines that Susie is unequipped for affection as she is excessively shallow; another generalization of ladies in that society, she accepts that Susie is simply playing with Mr. Hrbiks affections for individual advantage. Susie herself is unequipped for affection, shes excessively shallow, I think about her as the cognizant one, the one in charge: shes playing with him Susie speaks to the opposite side of the cliché lady in the public eye something contrary to Mrs. Smeath. She is viewed as a dependant individual as she is by all accounts in wonder of Mr. Hrbik consistently. Another evidence of this is the opportunity Susie arrives to visit Elaine one final time in Swiss Chalet. Have you seen Josef? she inquired. I lied not well No for what reason would I? I just idea you may know where he was, she said. This shows not exclusively is Susie mindful that Elaine and Josef are engaging in extramarital relations; she can fail to address it, as she is excessively reliant on Josef. This likewise demonstrates her to be feeble and with a low confidence. Nonetheless, Elaine later finds that Susie was in certainty pregnant and realized that Josef would decline to wed her thus she chooses to prematurely end the child herself. This gives her vulnerability, as she can't safeguard herself against the torment of Josef leaving her. Indeed, even in her most fragile second, the time she was in the rescue vehicle she begs Elaine not to tell Josef. Together, Mrs. Smeath and Susie speak to the generalization of ladies as either malicious and dim or powerless and helpless in the public eye at that timeframe. Then again are Atwoods two extraordinarily women's activist characters Cordelia and Elaine. Cordelia and Elaine speak to the truth of ladies as opposed to the alleged jobs spoke to by Mrs. Smeath and Grace. Cordelia speaks to an exceptionally solid yet defrauded lady of society and Elaine is the strange focal character that is an extremely enthusiastic and gifted with a horrible youth, which impacts as long as she can remember. Cordelia is first presented in the start of the novel in one of Elaines first recollections. Immediately, the peruser gets the impression of a renegade when the account voice says, Were impenetrable, we glitter, and we are thirteen. Through the manner in which they express their preferences, and the force they thought they had, one can undoubtedly make out they are women's activists. Atwood utilizes imagery when she composes Cordelia sits with indifference, prodding me with her elbow once in a while, gazing vacantly at the others with her dim green eyes, hazy and flashing metal. This represents Cordelias eyes as cold and sharp as metal to show Cordelias disposition towards others. Cordelia has numerous attributes fit for a courageous woman for instance her external self-assurance she introduces herself in a very certain way in spite of her genuine emotions inside. Her autonomy she is never dependant on anybody to control her and notwithstanding having two sisters and mother to admire, she lives her own specific manner practically attempting to make her own place, her own character on the planet. Her knowledge she got elevated to a higher evaluation in spite of being more youthful than the rest. Her solidarity to become what she needs and not what the general public needs her to be. Also, her administration abilities, which despite the fact that utilized wrongly, were sufficiently amazing to guarantee she was consistently pioneer. Be that as it may, Cordelia has some undeniable shortcomings her family. All through the book, Cordelia shows that she has a specific inconvenience with her family, particularly her dad who beat her-and her sisters who were the ideal young ladies in this manner, making a ton of weight for Cordelia to progress nicely. Be that as it may, regardless of how well Cordelia did, her father gave no consideration to her. She later on uncovers to Elaine that as a youngster she would swallow mercury so she wouldnt need to go to class, and she would dive openings in her yard so she could be sheltered in them and how she used to get into a great deal of issue with her father and that she despised moving to the new house since she didnt have any old buddies aside from Elaine. At that point, perusers see the wrecked and shrouded youngster behind the hard and cold outside. Perusers see a little youngster who has been a casualty to numerous weights and duties. Another occasion of this is when Perdi s ays to Cordelia Pull up your socks, Cordelia, or youll fail your year once more. You recognize what Daddy said last time. Cordelia flushes and doesnt react. This shows Cordelias dread of frustrating her father and again perusers see this little youngster simply stuck in brutal and cold world, needing to come out, however never given the opportunity. Another shortcoming of Cordelia is her confidence, which is low. When Elaine and Cordelia are in secondary school, Elaine figures out how to get more consideration from folks than Cordelia as Cordelia seems to be a phony individual to most folks since she does not have the self-assurance to carry on normally. One more case of this is when Cordelia looses her activity and attempts to execute herself at home and gets sent to a psychological clinic. Perusers can make an association among Susie and Cordelia, as both in a tough situation depended on self-hurt. What's more, this demonstrates the validity of Cordelias character as she has qualities of a saint and shortcoming of the female generalization, which structure her character both amazing and defenseless Elaine Risley, the primary unusual hero of the book when previously presented, is an effective multi year old painter back in Toronto (her old neighborhood) to do a show. She is first observed as an uncertain lady with a tormenting past yet as the book advances one can completely acknowledge Elaines he

Communication Skills Advertisement

Question: Examine about theCommunication Skillsfor Advertisement. Answer: Presentation Commercial is the type of advertising correspondence towards advancing the items and administrations to the clients. Nonetheless, may clients are presently urged to peruse online surveys before buying any item or administration. This investigation will analyze the impact of organization promotion and online surveys on purchaser buying choice. In addition, the examination will choose five comment on book references like diary, magazine and site towards looking at organization notice and online surveys. Conversation Chen, M. 2016. Can two-sided messages increment the supportiveness of online reviews?.Online Information Review, 40(3), pp.316-332. This diary article has underlined on the advantages of two side messages of online audits for the clients. In online survey framework, alongside getting the highlights and advantages of the items and administration, the clients can likewise get the genuine encounter of the items and administration. According to Chen (2016), the client created substance hold more obvious data than the organization produced content, as the clients have no intension to lie about the items or administrations. Then again, todays buyers have an idea that organization ad regularly contains one-sided data basically for spurring clients towards buying its items or administrations. Thus, the purchasers accept more on online audit for getting the genuine quality and adequacy of the items and administrations. Tsao, W. 2014, Which sort of online survey is progressively convincing? The impact of purchaser audits and pundit evaluations on moviegoers,Electronic Commerce Research,vol. 14, no. 4, pp. 559-583. Purchaser purchasing conduct has changed drastically throughout the most recent twenty years. Associations are not just limited inside essentially making alluring ad for drawing in the clients. With an intension to get further information about purchaser buying conduct, the associations are giving the alternatives of online survey for their items and administration. Tsao (2014) called attention to that online audits are increasingly compelling on shoppers towards molding their demeanor and conduct about the items. The viability of correspondence in online survey is amazing to convince purchaser purchasing choice than the custom organization ads. Also, in online audit, clients can pass judgment and assess the items and administrations dependent on commonsense encounters. Then again, organization commercials simply give a review of the item and administration highlights. Thus, purchasers are bound to have faith in online audits than organization notices. Tseng, C., Kuo, H. furthermore, Chen, J. 2014. Do Types of Virtual Community Matter for the Effects of online Advertisement and Electronic Words of Mouth?.Marketing Review (Xing Xiao Ping Lun), 11(1), pp.028-050. Todays clients are increasingly disposed to share their experience, thoughts and information about the items or administrations, which they use in their every day life. Organization promotions are progressively alluring towards drawing in the clients through featuring the great highlights of the items and administrations. The clients may not get the genuine encounter with the items administration through organization promotion. Consequently, todays clients are very little pulled in towards the organization notice. Then again, virtual network of clients is framed through online audits about the results of administrations. This virtual network can get commonsense and genuine encounters of their pre-owned items and administrations (Tseng, Kuo and Chen 2014). Subsequently, clients are high urged to see online audits before buying any new items and administrations. In any case, this diary article isn't a lot of later and dependable on looking at the two factors as far as alluring customer buying conduct. Henceforth, this article would not be suitable to use to settle on the announcement. Britt, P. 2017,Customer Reviews Require the Right Response, Information Today, Inc, Medford. This magazine article features on the realities that todays clients don't just depend on organization promotion, estimating system and advertising materials of organization. Buyers are increasingly dependent on the data, which they see on outsider survey locales. According to Britt (2017), 90% customers read the online survey before buying the items or administration. 88% customers trust on online surveys than the other promotion procedure of the organization. In online audit, alongside the positive destinations, the clients can likewise get a thought of the escape clauses living inside the items and administrations. Then again, organization notice is basically uneven and keeps away from the exhibiting the negative sides of the items and administrations. Thus, purchasers accept more on online surveys than on organization commercials. Accc.gov.au. 2017.Managing on the web audits. [online] Available at: https://www.accc.gov.au/business/publicizing advancing your-business/overseeing on the web surveys. According to Accc.gov.au ( 2017), online surveys give additional data to the clients, which depends on the genuine experience of the items and administrations. Then again, organization commercial does consistently give real data in regards to the items. In addition, through online surveys, the clients can get autonomous and real data in regards to the particular items or administrations. Then again, while contrasting and the ads, online surveys can give individual experience about the items and administrations. Thus, the clients can confide in more on online audits than on organization promotions. Rundown While finishing up all the explain book indices, it very well may be said that clients are more disposed to accept on online audits than on organization commercials. Organization ads basically give the review and great sides about the items and administrations. Then again, online audits give authentic data in regards to the item experience. Thus, the clients can get solid thoughts regarding the items and administrations before buying them. Reference List Accc.gov.au. 2017.Managing on the web surveys. [online] Available at: https://www.accc.gov.au/business/publicizing advancing your-business/overseeing on the web audits. Britt, P. 2017,Customer Reviews Require the Right Response, Information Today, Inc, Medford. Chen, M. 2016. Can two-sided messages increment the accommodation of online reviews?.Online Information Review, 40(3), pp.316-332. Tsao, W. 2014, Which sort of online audit is increasingly influential? The impact of buyer audits and pundit evaluations on moviegoers,Electronic Commerce Research,vol. 14, no. 4, pp. 559-583. Tseng, C., Kuo, H. what's more, Chen, J. 2014. Do Types of Virtual Community Matter for the Effects of online Advertisement and Electronic Words of Mouth?.Marketing Review (Xing Xiao Ping Lun), 11(1), pp.028-050.

Florida V Riley Case Brief Essay

Lawful Citation: 488 U. S. 445, 109 S. Ct. 693, 102 L. Ed. 2d. 835 (1989) Procedural History: The respondent, Michael A. Riley, was accused of ownership of pot under Florida law. The path court conceded his movement to smother; the Court of Appeals turned around however guaranteed the case to the Florida Supreme Court, which dismissed the choice of the Court of Appeals and reestablished the path court’s concealment request. The Supreme Court allowed a writ of certiorari for Florida to survey the choice of the Supreme Court of Florida. Question: Is reconnaissance of the inside of the somewhat canvassed nursery in a private lawn from a vantage purpose of a helicopter found 400 feet over the nursery comprises as a ‘search,’ for which a warrant is required under the Fourth Amendment and Article I, Section 12 of Florida Constitution? Realities: For this situation, the Pasco County Sheriff’s office got a mysterious tip that pot was being developed on the respondent’s property. At the point when the exploring official found that he couldn't see the substance of the green house by the street. All he had the option to see was a wire fence encompassing the manufactured home and the nursery with a â€Å"DO NOT ENTER† sign posted on the property. He at that point hovered twice over the respondent’s property in a helicopter at the tallness of 400 feet. With his unaided eye, he had the option to see through the openings in the rooftop, since there had been two missing boards, and distinguish what he thought was maryjane developing in the structure. A warrant was later acquired dependent on these perceptions, proceeding with the pursuit uncovered cannabis developing in the nursery. Which lead, the respondent, Michael A. Riley, to be accused of ownership of cannabis under the Florida law. Choice: No. The reconnaissance of the inside of the in part shrouded nursery in a private terrace from a vantage purpose of a helicopter found 400 feet over the nursery doesn't establishes as a ‘search’ for which a warrant is required under the Fourth Amendment and Article I, Section 12 of Florida Constitution since helicopters are not limited by the lower furthest reaches of safe airspace permitted to different airplanes. Any individual from general society could have legitimately have been flying over Riley’s property in a helicopter at the height of 400 feet and could have watched Riley’s nursery. Nothing suggested that the helicopter meddled with respondent’s typical utilization of the nursery or different pieces of the curtilage. Hence, the police didn't damage his Fourth Amendment, right to security. Judgment: Reversed Principle of Law: The explanation the court saved the choice of the Supreme Court of Florida is on the grounds that there is nothing in the records that recommend the helicopters flying at 400 feet are adequately uncommon in this nation to lead substance to respondents guarantee that he sensibly foreseen that his nursery would not be dependent upon perception from that elevation.

Direct Democracy is a Pipe-Dream Essay - 825 Words

Direct Democracy is a Pipe-Dream (Essay Sample) Content: DIRECT DEMOCRACY IS A PIPE-DREAM. IT SOUNDS GOOD, BUT IT WILL NEVER WORK'By students nameCourse code +nameProfessors nameUniversity nameCity, stateDirect democracy is a pipe-dream. It sounds good, but it will never work'Direct democracy refers to a government that is said to be by people for the people. In this government, people make decisions for themselves rather than the representatives coming up with the decisions. There are people who argue out that democracy empowers in the sense that it enables people to have control over their lives where they join hands with others with an aim of changing the way its works. One clear fact with democracy is that is requires one to be accountable. Therefore, by considering what direct democracy advocates for it is clear that it is a is a pipe-dream. It sounds good, but it can never work. The points below are clear evidence to then argument given aboveThe representatives of democracy in a government that supports direct democra cy can only be able to stand for the will of the large voting bloc with unreliable degrees. This type of government is not likely to work out well beyond a small community. In small communities every person is aware, and discourse that is legitimate has a likelihood of being made within a setting that everyone holds the same context to view a certain issue from. In a wider scale direct government gives people power to vote for things that they do not understand which is instead directed to all sorts of fun. In this case fun means the oppression the minority groups are likely to experience in this kind of government. The most genuine political views in this case are steered by the idea that every person in the society should receive treatments as a person with the right to a life that is full of happiness. Therefore if the system of direct democracy can not be able to provide this to its people it should be thrown out entirely. Direct democracy gives all of its power to the majority meaning that it would be very difficult to pass on important aspects of the government that enables a state to grow and develop. One thing to note is that the minorities are not protected by representative voting, but fundamental rights that are essential to the qualified majority. Some other facts that make direct democracy remain as a dream includes; increase in cost of running government whereby aspects such as referendums would increase. There is a group of people who would become more politically active compared to others. Finally, the decision made by people will be prone to government and media attempts to influence them either way.Annota... Direct Democracy is a Pipe-Dream Essay - 825 Words Direct Democracy is a Pipe-Dream (Essay Sample) Content: DIRECT DEMOCRACY IS A PIPE-DREAM. IT SOUNDS GOOD, BUT IT WILL NEVER WORK'By students nameCourse code +nameProfessors nameUniversity nameCity, stateDirect democracy is a pipe-dream. It sounds good, but it will never work'Direct democracy refers to a government that is said to be by people for the people. In this government, people make decisions for themselves rather than the representatives coming up with the decisions. There are people who argue out that democracy empowers in the sense that it enables people to have control over their lives where they join hands with others with an aim of changing the way its works. One clear fact with democracy is that is requires one to be accountable. Therefore, by considering what direct democracy advocates for it is clear that it is a is a pipe-dream. It sounds good, but it can never work. The points below are clear evidence to then argument given aboveThe representatives of democracy in a government that supports direct democra cy can only be able to stand for the will of the large voting bloc with unreliable degrees. This type of government is not likely to work out well beyond a small community. In small communities every person is aware, and discourse that is legitimate has a likelihood of being made within a setting that everyone holds the same context to view a certain issue from. In a wider scale direct government gives people power to vote for things that they do not understand which is instead directed to all sorts of fun. In this case fun means the oppression the minority groups are likely to experience in this kind of government. The most genuine political views in this case are steered by the idea that every person in the society should receive treatments as a person with the right to a life that is full of happiness. Therefore if the system of direct democracy can not be able to provide this to its people it should be thrown out entirely. Direct democracy gives all of its power to the majority meaning that it would be very difficult to pass on important aspects of the government that enables a state to grow and develop. One thing to note is that the minorities are not protected by representative voting, but fundamental rights that are essential to the qualified majority. Some other facts that make direct democracy remain as a dream includes; increase in cost of running government whereby aspects such as referendums would increase. There is a group of people who would become more politically active compared to others. Finally, the decision made by people will be prone to government and media attempts to influence them either way.Annota...

Confucianism Morality and Confucius - 1356 Words

Explain Confucius’s diagnosis of the problem(s) of human nature. What is his prescription? Do you think it’s a good one? If you agree, explain why? After studying the Confucius theory of human nature, my outlook and view on many things have either been changed or at least question. I am left to wonder how being born into this belief system may impact an individual views of themselves, and the world around them. Overall Confucianism is a very practical belief system. Confucius seemed very optimistic about humans, in that the species could be improved if they trusted his knowledge. He offered explanations for the problems in the world, all of the unjust burdens and the suffering. Confucius answered these questions by diagnosing five flaws†¦show more content†¦Confucius emphasized this education. Basically, if we are not aware of humanity’s perfect models, we would lack the ability, and perhaps the motive to become one. Benevolence is not practiced among humans was the finial flaw Confucius diagnosed. People are not compassionate or empathic to others as they should be. And therefore society writhes. Confucius suggested a very important rule: â€Å"A benevolent man helps others to take their stand in so far as he himself wishes to take his stand.† Essentially, we must do to others as we would want done ourselves, or the negative form; do not do to others what we would not want done to ourselves. Once again, the self-discipline principle shines through. Confucius was confident these principles would diminish much of the pain in the world. Although I do not agree with all aspects of the Confucian theories of human nature, I do tend to agree generally with the diagnoses on what’s wrong with us. Firstly there is no doubt humans tend to be selfish, have a lack of respect for family and people of higher authority, and â€Å"roles† are often not followed , in turn affecting society. For example, in my opinion much like Confucius’s, a mother should be nurture, a care giver to her child, putting the child before herself. Often we hear about mothers who will put partying, drinking, drug use and dating before their child. This example not only demonstrates the selfishness flaw diagnosed in individuals, but also the lack followingShow MoreRelatedExposing The Weakness Of Confucianism1604 Words   |  7 Pages Exposing the Weakness in Confucianism Confucianism, often mistaken as a religion, is a philosophical system that helped shaped society during Ancient China from 551-479 B.C. A Chinese philosopher named Confucius developed the idea in hopes of eliminating China’s problem of disorder in society. The ideology of Confucianism helped Ancient China build a foundation to establish institution and social order. Confucius intent was to create social harmony in society, and in order achieve social harmony;Read MoreConfucianism : Religion Or Philosophy? 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Internship Experience Customer Tech Support Essay

Customer Technical Support Experience with InterTech Introduction I am very grateful that I have achieved a portion of my goals before I am too old. It was the year 2001-2004; I was enrolled and studying to be a computer technician at Western Nebraska Community College. I learned how to troubleshoot computers; program websites, and work in a database program. As I graduated for the first time at Western Nebraska Community College as a Computer Technician in May 2004, I was persuaded to continue my education by my family and friends and now currently continuing on with Chadron Stage College working towards my Bachelors degree where I am currently earning Internship credits working at InterTECH corporation. Within high-tech†¦show more content†¦When InterTech provides service to their customers, they order all of the necessary equipment and bring it to their labs to be configured, installed and tested prior to shipping it to the clients. Their technicians knowledge of their server platforms and their installation is second to n one. When its ready, InterTech ships it to the customers, and then they schedule the installation of the clients equipment in their cable headend. When they leave the site of the client, the clients first subscribers are operational. During the installation process, InterTech technicians take the time to provide hands-on training for the clients and their technical staff. When the installation is complete, the clients questions have been answered and they are ready to continue to install Internet to customers. InterTech doesnt leave the customer just like that. That is were us, the technical support representatives, come into action. We are as close as your phone to continue to help you with any issues that may arise including installation problems that may arise for your clients technical staff. We, the tech support staff are the ones who further teach the clients in using the product. 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Brand Management Multinational Technology Company

Question: Discuss about theBrand Management for Multinational Technology Company. Answer: Introduction In this study, we will learn about brand management and its importance to the organization like apple Inc. it is initiated with a deep knowledge of the word brand. It is started with the development of the promise, making that promise and also to maintain that promise. It also defines the position, delivery, quality, quantity, and image of the company. It is not much only the companies have to learn an art to create and sustain the brand. It helps to make the customers committed to the business. A strong brand image also helps to differentiate the product form all the products in the market. It can be possible when the companies are able to manage their tangible an intangible assets and use them properly. If we talk about products then the tangible assets includes price, packaging, products, etc. but services are termed a intangible assets that comprises of the quality of services, connections, trust, emotions, etc. About the Company Apple inc. is an American company that is multinational technology company and headquartered in Cupertino, California. It is specialized in designing, developing and selling customer products like electric machines, soft wares, and many other online services. This company was founded by the Steve Jobs, Steve wozniak and one more Ronald Wayne the year of 1976 s that they can sell and develop personal computers (MacInnis, Park and Priester, 2009). The company was incorporated as apple computer, Inc. in the year of 1977. The products that is hardware in nature are iPhone, iPad tablets, smart phones, personal computer Mac, iPod portable media player, the Apple smart watch, the Apple TV media digital player, etc. there are many software of apple that helps customers in easy handling of apple products like Mac sound iOS operating systems of apple, iTunes media player. The web browser of safari, the apple iLife, iWork, etc are the creativity apps. Brand Awareness Brand awareness is termed as likelihood by the customers so that they can recognize the presence and existence of the products and services of the company. Brand awareness is very relevant as it is one of the key successes in the promotion of the product. It becomes more relevant when there is any new product launches into the market. It is also very important when a company wants to create a differentiation in their products from the existing products. It can be created by business effective social media services like TV, twitter, Facebook, instragram, magazines, radio, etc. it is also created through the awareness by using traditional advertising. Sometimes it is also used through sponsorship (Helm and Jones, 2010). Points of Parity It refers to the point of difference that is related to the factors of the services and goods that help an organization to establish the differentiation. The apple Inc has very unique products and the designs of this brand is also different form the other brands (Paul and He, 2012). The company is using proper business and marketing strategy to establish the b rand differentiation. They have recently launched an iPhone 7 which is of black and gold color that is one type of point for parity for apple Inc (Lashinsky, 2012). Brand Elements for Apple Brand elements of any products refers to its brand identity, name of the brand, the logos of the brand and its symbols, celebrity, athlete and characters endorsed in the brand, the slogans used by the band, jingles, packaging of the products, etc. (Grady, 2009). In this way apple is using an effective use of elements of the brand. The logo of the apple inc. is an apple which is half bite. There is a unique ringtone which is only found in apple phones. The tagline of apple is "think different which depicts the special features of apple. They have launched many colors that make the iPhone very unique (Heracleous, 2013). 4 Ps of Apple Product- Many portable computers like Mac computers Mac book, iMac, pro, Mac air, mini, Xserve, Macbook They have many servers like- Xserve, Macos, Xsa, Xser, and Mobleme. Accessories- Keyboard, Magicmouse, led cinema display Wi-Fi based stationsinclusing airport express, airport extreme, time capsule Developer- developer connections, iPhone program and airport extreme IPods iPhones iTunes Peripheral products and services like- storage devices, printers, cameras, digital cameras, etc. Price- It is one brand in which there is no competition for the price. It does not compromise with the price of the products. After some starting launches, the company reduces the price of their products. The apple Inc generally uses premium pricing and skimming techniques of pricing (Haig, 2004). Place- The headquarters of apple Inc is located in Cupertino, California. The consultants of apple is comprising of a networks that includes service from professionals, personal service providers, technology consultants who are specialize in apple, third party solutions, etc. they are the technicians who are certified who have competed their training under apple and they also give services related to repair, etc. (Lloyd and Cheah, 2015). Promotion- They provide free shipping for the orders of more than $ 50 and also offer iTunes to its customers. It gives a rebate price of $ 100 when a customers purchases a Mac or any printer form apple store. They give some school offers to its school going customers. The consultant websites of apple help in searching of any tool (Burmann and Zeplin, 2005). Brand Extension and Brand Leveraging Brand extension and brand leveraging are the process through which a brand that already exists can extend their brand to the new markets by using new techniques or by launching of new products services either relate to the existing products or fresh products. Brand leverage is one of the cheapest way by which a new brand can be created by using ne raw material and techniques (Woodside, Megehee and Ogle, 2009). If we talk about brand extension that it means to use the current brand image of the sale of new products and services (Banerjee, 2007). Conclusion At last we can conclude that brand image and management of the same plays a vital role in the marketing of the products and services. It is very relevant for the companies not only for small but also for the big companies to properly management of the brand promotional techniques and approaches in their orgnaistaion as it helps to differentiate the products from the other products of the market. Once a brand is famous then it does not remain the part of the company but it becomes the brand of the customers. They become habitual and familiar of that particular brand. In this way, we can understand the importance of brand management for the apple Inc and its products. References Banerjee, S. (2007). Strategic Brand-Culture Fit: A conceptual framework for brand management. J Brand Manag, 15(5), pp.312-321. Burmann, C. and Zeplin, S. (2005). Building brand commitment: A behavioural approach to internal brand management. J Brand Manag, 12(4), pp.279-300. Helm, C. and Jones, R. (2010). Brand governance: The New Agenda in brand management. J Brand Manag, 17(8), pp.545-547. Heracleous, L. (2013). Quantum Strategy at Apple Inc. Organizational Dynamics, 42(2), pp.92-99. Lloyd, J. and Cheah, I. (2015). Consumer's Need for Subtle Branding. GFMC, 1(2), pp.52-56. MacInnis, D., Park, C. and Priester, J. (2009). Handbook of brand relationships. Armonk, N.Y.: M.E. Sharpe. In-text: Your Bibliography: Paul, C. and He, L. (2012). Store brand image design =. Shenyan Shi: Liaoning Science Technology Press. In-text: Your Bibliography: Woodside, A., Megehee, C. and Ogle, A. (2009). Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research. Bingley: Emerald.